Before creating your interactive campaign, it's better if you set up your sequence first, so that you can have a clearer idea of the stories you will have to create.
Connected Stories Journey Designer is the tool the allows to create sequences of video ads based on 1st and 3rd party data.
Through its intuitive and visually striking interface, the Journey Designer allows users to easily setup stages (orange boxes) and conditions (blue and light blue boxes) through a drag and drop motion.
The Journey Designer counts 30+ 1st party conditions and even more 3rd party conditions that can be easily selected through a dynamic drop-down list.
With versioning, sequences created through the Journey Designer can be optimizedon the fly without losing track of any changes made.Below a sample sequence execution following a consumer journey of 4 main stages (Awareness - Engagement - Consideration - Conversion).
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IMPORTANT: It is key to appreciate how the consumer journey is a non-linear path. Every user goes from A to Z in a different way and not necessarily going through all the intermediate stages. The beauty of the Journey Designer is that users don't get stuck into stages they don't belong to. Everybody is unique and the Journey Designer can take into consideration everybody's unique behavior
Setting up a Sequence
SETTING UP A SEQUENCE
To access the Journey Designer, enter into the Format level and click on the "Journey Designer" tab in the navigation menu on the left
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- To start, name
Firstly, give a "Name" to your new sequence
. Every sequence;
Then you can start to drag and drop all the blocks you need. Remember that every sequence always begins with a User Data block that represents the beginning of the consumer journey of each single user.
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Through its intuitive and visually striking interface, you can easily setup stages (orange boxes) and conditions (blue and light blue boxes) through a drag and drop motion. |
THREE MAIN BLOCKS FOR A SEQUENCE
When setting up a sequence, you can find three types of boxes:
All blocks can be dragged and dropped to be positioned| Info | ||
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Through its intuitive and visually striking interface you can easily drag and drop blocks to be place them on the Journey Designer canvas and, in order to save the sequence, you need to make sure all |
blocks are properly connected to one another. |
1.
If Then Else: This| Anchor | ||||
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This block allows you to set conditions and sub-conditions to further breakdown your sequence.
The Journey Designer includes 1st party conditions and even 3rd party conditions that can be easily selected through a dynamic drop-down list.
See below how to insert an "If then else" box:
To insert an "If Then Else" block just drag and drop the block on the left top corner into your main framework;
Name the block;
Define the conditions: you can setup a block to have a true output if "All", "None", or "Any" of the conditions are met;
Save your new block;
Each "If then else" block has one input and two outputs: to link blocks you need to drag and drop the arrow from a block to another one;
The two outputs need to be connected to a respective block each representing an answer to the condition. They are:
True (green-labeled)
False (red-labeled).
If this is your first block, connect "User Data" block to it.
For a detailed list of all the conditions visit the Journey Designer's conditions visit the Archived: Conditions section.
Here a snapshot of an If then else block
The image above gives a sample on how to set up a condition. In this case it has been chose the condition is "Video View" one: it will be true if more than 25% of the whole video in the first story duration has been seen by the user.
2. Anchor switch switch
Switch| switch | |
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SWITCH:
This block behaves like the "If Then Else" one with the only difference that
outputs are unlimitedit has one output and as many outputs you need.
To insert a "Switch" block just drag and drop the block on the left top corner into your main framework
Name the block;
Define the conditions: you can setup a block to have a true output if "All", "None", or "Any" of the conditions are met;
Save your new block;
Each "Switch" block has one input and many outputs you want: to link blocks you need to drag and drop the arrow from a block to another one;
The outputs need to be connected to a respective block each representing an answer to the condition. If this is your first block, connect "User Data" block to it.
For a detailed list of all the conditions visit the Journey Designer's Archived: Conditions section.
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In every switch box you can add as many outputs you need and you'll also have one more output, the default one which will need to be linked to the respective default stage. |
3. Anchor
contextstage
context| stage |
stage
Stage| stage |
STAGE:
This block represents each single story of your sequence. It is key to remember that in a sequence you can add as many stages as the number of stories you have to create.
To insert a "Stage" block just drag and drop the block on the left top corner into your main framework;
Name the block according to the respective stage of the consumer journey in that specific sequence or in a way that you will able to recognize it from the others;
Save your new block;
Each "Stage" block has only one input: to link blocks to their condition, you need to drag and drop the arrow from a block to another one;
After setting the your Consumer Journey Designer, you can always go back anytime and adjust the its parts according to your furnished stories or changes you want to make in the sequence.
You Thanks to our Journey Designer's versioning, you will able to optimize your sequence at any time without losing track of your old sequence: you can save different versions of the same Journey Designer sequence and easily switch from version A one to version B another without the need to build of building a new one. You can create multiple versions of the same sequence both when setting up a campaign and on the flight, if needed.
This feature is also particularly useful for those who intend to do any A/B testing during an ongoing campaign to see which sequence might perform better according to the campaign's KPIs.
Below a sample sequence execution following a consumer journey of 4 main stages: Awareness, Engagement, Consideration and Conversion.
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It is key to appreciate how the consumer journey is a non-linear path. Every user goes from A to Z in a different way and not necessarily going through all the intermediate stages. The beauty of the Journey Designer is that users don't get stuck into stages they don't belong to. Everybody is unique and the Journey Designer can take into consideration everybody's unique behavior. |
LINK EACH STAGE TO ITS STORY
Once you have set up your sequence and created all the stories you need (see here how to create one), all is left to do is to link each stage (orange box) to the respective story in your campaign.
Below we explain step by step how to do this:
Enter into the "Story" level: there you will see all the story you have created within a single format;
Select the three dots
on the right side of a story to open a drop down list;Choose "Edit";
There you will se the same "Story Data" window as when you created that story;
Stage: next to the field "stage" you will see another drop down list with all the stages and the names you gave to each one when you created your Journey Designer' sequence;
Choose the corresponding stage name to the story you are working on;
Click "Save" on the button at the end of the page;
Repeat for all the other stories.
