| summary | NEXT is the 1st AI & ML- Powered Creative Personalization Management Platform that is revolutionizing ad creative storytelling as we know it. Throughout this documentation, you will find step-by-step instructions, illustrative examples, and practical advice to enhance your understanding of the NEXT platform.Architecture and Structure * Deliver Connected-Stories unit with DoubleClick for Publishers (DFP) * How to insert the Connected Stories tag in Google Publisher Tag * Open Cloud ArchitectureIntroduction Introduction to Dynamic Creative Personalization * Introduction to Connected-Stories NEXT * Fit within the Advertising EcosystemManaging AssetsCS Studio Assets * Campaign Creation Workflow * Managing Assets * Ad Formats ◦ Video Ad Formats ◦ Display/Rich Media Formats ◦ Mobile Formats ◦ Native Formats ◦ Landing Pages Creative Studio * Widgets * GAI Co-Pilot/ Magic Editor Personalization System aka Journey Designer * Machine Learning * Journey Designer Conditions * DSPs Macros Integration for Personalization * Storyboard Conditions Ad Trafficking CS NEXT Decisioning Engagement and ActionsImpressions and ClickthroughsReach* Impressions and Clickthroughs * Reach, Frequency and User JourneyCS Journey * Engagement and ActionsAd ExportCS NEXT Creative IntelligenceReal Time OptimizationAd ExportAd Formats * Video Ad Formats * Display / Rich Media Formats * Mobile Formats * Native Formats * Instant Stories * Landing PagesTicketing Intelligence * Real-Time Optimization * A/B TestingTicketing System * Request Type: INCIDENT * Request Type: PROBLEM * Request Type: SUPPORT * Example of Ticketing Use CaseGlossary FAQFAQArchitecture and Structure * Deliver Connected-Stories unit with DoubleClick for Publishers (DFP) * How to insert the Connected Stories tag in Google Publisher Tag * Open Cloud Architecture |
|---|
| page | {"name":"page","children":[{"id":"sYwdGB9c52D62KD9N1M71","params":{"background":"#ffffff99","padding":80,"gap":10,"image":{"value":"att2385182764","target":"_blank","type":"attachment"}},"children":[{"id":"c6dKjqcEh3S4PEdcLI2UE","name":"row","children":[{"id":"Ndbvv5qcoIu52NKiZEAYo","name":"column","children":[{"name":"image","params":{"alignment":"center","position":"bottom center","borderRadius":{"all":5,"bbl":0,"bbr":0,"btl":0,"btr":0,"isIndividualCorners":false},"height":12221263,"width":212,"image":{"value":"att2385248278","target":"_blank","type":"attachment"}},"children":[],"id":"K7tqbZ0zy4olNTMWt_9JM"}],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"center"}},{"id":"UPs0q5WAwfltAlafKKT8e","name":"column","children":[{"name":"text","params":{"value":[{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","children":[{"letterSpacing":0,"fontSize":16,"text":"NEXT ","fontWeightitalic":700true,"italiccolor":true"#F19B38","colorfontWeight":"#F19B38"700},{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"fontWeight":700,"italic":true,"text":"is the 1st AI & ML- Powered Creative Personalization Management Platform that is revolutionizing ad creative storytelling as we know it. ","fontWeight":700}],"align":"left"},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"fontWeight":700,"italic":true,"text":"","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"fontWeight":700,"italic":true,"text":"Throughout this documentation, you will find step-by-step instructions, illustrative examples, and practical advice to enhance your understanding of the ","fontWeight":700},{"letterSpacing":0,"fontSize":16,"fontWeight":700,"italic":true,"text":"NEXT","color":"#F19B38","fontWeight":700},{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"fontWeight":700,"italic":true,"text":" platform.","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"fontWeight":700,"italic":true,"text":"","fontWeight":700}]},{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"fontWeight":700,"italic":true,"text":"Architecture and Structure"Introduction to Dynamic Creative Personalization","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Deliver Introduction to Connected-Stories unit with DoubleClick for Publishers (DFP)"NEXT","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * How to insert the Connected Stories tag in Google Publisher Tag"Fit within the Advertising EcosystemManaging Assets","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Open Cloud Architecture"Campaign Creation Workflow ","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Managing Assets","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" Introduction to Dynamic Creative Personalization* Ad Formats ","fontWeight":700300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Introduction to Connected-Stories NEXT"" ◦ Video Ad Formats","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Fit within the Advertising EcosystemManaging Assets"◦ Display/Rich Media Formats","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" ◦ Mobile Formats ","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"fontWeight":700,"text":" CS Studio"◦ Native Formats","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Campaign Creation Workflow"" ◦ Landing Pages ","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * GAI Co-Pilot/ Magic Editor"" ","fontWeight":300}]},{"type":"paragraph","align":"left","children":["type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"Creative Studio ","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Widgets","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * GAI Co-Pilot/ Magic Editor","fontWeight":300}]}]}]}]}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" ","fontWeight":300},{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"Personalization System aka Journey Designer","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" ","fontWeight":700},{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Machine Learning","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Journey Designer Conditions","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" Personalization System aka Journey Designer* DSPs Macros Integration for Personalization","fontWeight":700300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Journey Designer Storyboard Conditions","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * DSPs Macros Integration for Personalization"","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Storyboard Conditions"}]" ","fontWeight":300},{"type"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"paragraphitalic":true,"aligntext":"leftAd Trafficking","childrenfontWeight":[700},{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" ","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":""},{"letterSpacingfontWeight":0300}]},{"colortype":"#3a3a3aparagraph","fontSizealign":16,"italicleft":true,"textchildren":"Ad Trafficking","fontWeight":700},[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"CS NEXT Decisioning ","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" "}]},{"typefontWeight":"paragraph","align":"left","children":[700},{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" CS NEXT Decisioning * Impressions and Clickthroughs ","fontWeight":700300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Reach, Frequency and User Journey ","fontWeight":300}]},{"colortype":"#3a3a3aparagraph","fontSizechildren":16,[{"italictype":true"paragraph","textchildren":""}]},[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Engagement and Actions","fontWeight":700300}]}]}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"textfontWeight":300,"text",:"fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacingtype":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"Impressions and Clickthroughs"paragraph","fontWeightchildren":700}]},[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"Ad Export","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"fontWeight":700,"text":"Reach, Frequency and User Journey","fontWeight":700}]},"}]},{"type":"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"CS NEXT Creative Intelligence","fontWeight":700}]},{"type":"paragraph","alignchildren":[{"type":"leftparagraph","children":[{"letterSpacingtype":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"CS NEXT Creative Intelligence","fontWeight":700}]},"paragraph","children":[{"type":"paragraph","children":[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Real-Time Optimization","fontWeight":700300}]},{"type":"paragraph","align"children":[{"type":"leftparagraph","children":[{"letterSpacingtype":0,"color":"#3a3a3a"paragraph","fontSizechildren":16,[{"italictype":true,"text":"Real Time Optimization","fontWeight":700}]},paragraph","children":[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * A/B Testing","fontWeight":700300}]}]}]}]}]}]}]}]}]}]}]}]}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"Ad Export","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color"type":"#3a3a3aparagraph","fontSizechildren":16,[{"italictype":true,"textparagraph":"","fontWeightchildren":700}]},[{"type":"paragraph","align":"left","children":[{"letterSpacingtype":0,"color":paragraph"#3a3a3a","fontSizechildren":16,[{"italictype":true,"fontWeightparagraph":700,"textchildren":"Ad Formats"}]},[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Video Ad Formats""Ticketing System","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Request Type: INCIDENT","textfontWeight":" * Display / Rich Media Formats"300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Mobile Formats"Request Type: PROBLEM","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Native Formats "Request Type: SUPPORT","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Instant Stories"Example of Ticketing Use Case","fontWeight":300}]}]}]}]}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Landing Pages"","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"fontWeight":700,"text":"Glossary "}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":300}]}]}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"Ticketing SystemFAQ","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":700}]},{"type":"paragraph","children":[{"type":" * Request Type: INCIDENT"}]},paragraph","children":[{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":" * Request Type: PROBLEM""Architecture and Structure","fontWeight":700}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italictext":true" * Deliver Connected-Stories unit with DoubleClick for Publishers (DFP)","textfontWeight":" * Request Type: SUPPORT"300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true16,"text":" * Example of Ticketing Use Case"How to insert the Connected Stories tag in Google Publisher Tag","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italictext":true" * Open Cloud Architecture","textfontWeight":""300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"Glossary ","fontWeight":700300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"FAQ","fontWeight":700300}]}]}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":"","fontWeight":300}]},{"type":"paragraph","align":"left","children":[{"letterSpacing":0,"fontWeight":300,"color":"#3a3a3a","fontSize":16,"italic":true,"text":""}]}]}]}]},"children":[],"id":"EtCSiUpvBs6v995mNs56U"}],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"center"}},{"id":"lfOV_Vt3wxiLUgALvcKxk","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"center"}},{"id":"EMxfKZwMXSdDhOywWFTHw","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"center"}},{"id":"RP_yrOrDA6F0ye4YvgX9g","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"center"}},{"id":"C7g7OgMZd0mvvMqRRa6Ih","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"center"}}],"params":{"layout":[1,1],"gap":0,"minHeight":200,"padding":10,"borderRadius":0}},{"id":"YMpv5pPkT5nk5bNUZV1ts","name":"row","children":[{"id":"ECMdJ_SZNNgytEPw0-9kW","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"-o6scGNX_ogq2C0Rdk1My","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"dzqT452z2Ay8xLnGBU-f3","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"8vq0CRN72sEnV1wyq0ovm","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"1TgjAPWI79czShL9UuXn_","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}},{"id":"oJR2iWDVe-h2IaRXROK4D","name":"column","children":[],"params":{"borderRadius":{"all":0,"btl":0,"bbl":0,"btr":0,"bbr":0,"isIndividualCorners":false},"padding":0,"gap":20,"verticalAlignment":"top"}}],"params":{"layout":[1,1,1],"gap":10,"minHeight":200,"padding":10,"borderRadius":0}}],"name":"section"}],"id":"pbq3QwX3UBY3QbPTlGplV"} |
|---|
|