Rules Engine's Conditions

Each "If then Else" or "Switch" block must contain a set of conditions. Conditions determine the behavior of those blocks and allow you to define both the sequencing of the stories in a campaign or the flow of a story itself.

Here are the different types of conditions: 

1. Date and time
   • Dates, days and/or time can be specifically set to determine which next engagement fits their behavior.
     
     
     
     
2. Geolocation
   • This condition can be set to determine a sequenced engagement specific to a location/position.  
     
     
     
     
3. Device and OS
   • If a certain campaign/story is designed according to a specific type of hardware and software, this condition can be used to determine what device and OS generated the interaction and which next content best fits the user.
     
     
     
4. User
   
   • Based on original content interaction, a user's gender, age, hometown and/or current town details determines the targeted content specific to market.
     
     
5. Widgets 
   • These widgets assign specific answers to previously set questions via a POLL or a QUIZ.  The next story is determined based on the choice made by user.
     
     
     
     
     
6. Story 
   
   • The next specific content is determined based on the video view % from the original story.
     
     
     
     
7. CUSTOM.text and CUSTOM.number
   • For everything else not specified in the conditions list can be customized here.  Any desired text or number can be assigned as a condition and this will determine the next engagement specific to the user.
   • Click variables need to be CUSTOM.text.  A True or False condition need to be specified as qualifying statements when creating the block itself.
     
     
     
      

Even external DMP can be added to the conditions available.