Connected-Stories is the first solution to use artificial intelligence to build personalized content sequences in real-time.
Agile Advertising
Agile advertising calls for a rapid, transparent, and adaptable process that allows marketers to measure and apply learnings without having to go back to square one. The way Connected-Stories is built provides an advertising marketing technology solution that improves the overall speed, predictability, and adaptability of your advertising campaigns to effectively meet the needs of your target audience.
REAL-TIME ANALYTICS & MACHINE LEARNING
Machine learning and artificial intelligence are behind Connected-Stories’s distinctive capabilities to collect and immediately apply real-time data.
Connected-Stories can collect behavioral data through videos, interactions, natural language processing, voice and image recognition functionalities to predict consumer behavior across any channel.
This allows you to measure and optimize campaigns' traditional KPIs and Connected-Stories sequences in real-time by analyzing user interactions with your advertised contents.
How does it work?
- After publishing your campaign from first content, you are able to view in real-time reporting via the analytics dashboard access provided to you.
- Here, you can analyze your live campaign performance and effectiveness against both our knowledge base of aggregated past campaigns, as well as the objectives set for your new campaign.
- Once you get the data you need and the direction you want to pursue, immediately apply your real-time learnings to your live campaign media buying strategy and parameters.
- Adapt your ad units to the user's behavior for optimal performance.