Journey Designer's Conditions

Each "If then Else" or "Switch" block must contain a set of conditions. Conditions determine the behavior of those blocks and allow you to define both the sequencing of the stories in a campaign or the flow of a story itself.

Here are the different types of conditions: 

1. Date and time
   • Dates, days and/or time can be specifically set to determine which next engagement fits the user's behavior.
     
     
     
     
2. Geolocation
   • This condition can be set to determine a sequenced engagement specific to a location/position.  
     
     
     
     
3. Device and OS
   • If a certain campaign/story is designed according to a specific type of hardware and software, this condition can be used to determine what device and OS generated the interaction and which next content best fits the user.
     
     
     
4. Widgets 
   • These widgets assign specific answers to previously set questions via a POLL or a QUIZ.  The next story is determined based on the choice made by user.
     
     
     
     
     
5. Video View %
   
   • The next specific content is determined based on the amount of video seen from the original story.
     
     
     
     
6. Key Value
   
   • The "click" will be the customized key value for the action and engagement from the user.   A True or False condition need to be specified as qualifying statements when creating the block itself for the action.
     
     
     
     

Even external DMP can be added to the conditions available.