Conditions are what determine the stage of the user within a sequence at any point in time of a campaign and allow for personalization of the message based on user behavior. Stories are delivered based on conditions fulfilled by the user.
Here is how: At the start of the campaign, the audience wouldn't have fulfilled any condition yet. The Journey Designer will therefore trigger the story at the first stage of the sequence. Each action of the audience on the stories (interactions with widgets, CTAs, videos, etc.) would then be registered by the Journey Designer and checked against the conditions set in the sequence. According to the conditions fulfilled by each single user, the Journey Designer is able to understand at what stage of the sequence the user is and serve them the most appropriate story.
Each If then Else or Switch block must contain a set of conditions.
Here are the different types of conditions that can be used:
- Widgets (Poll or Quiz)
- These conditions determine what stage the user is based on the answers provided on the quizzes or polls.
- Video View %
- This condition determines what stage the user is based on what percentage of a video has been see.
- Random Boolean
- This condition allows to run A/B tests between stories at each stage of journey (It can only be used within If Then Else blocks).
- Custom.Text
- This condition determines what stage the user is based on a click on a widget. Clicks can be differentiated by adding a Key Value on the widget itself and then reporting it as a key value to be matched when setting the condition. A True or False needs to be applied as a qualifying statement when creating the block itself for the action.
