Connected-Stories Overview
HyperTV's Connected-StoriesTM is the first solution to use artificial intelligence to build personalized video advertising content across all types of digital media in real time.
Our cloud based system includes:
- Creative tools: Enhance your existing assets by adding synchronized interactive widgets (i.e. Interactive Galleries, CTAs, Video Cards and much more).
- Interactive Videos: Through Connected-Stories studio is easy to combine your video with HTML5 widgets so that you can transform any plain video into an interactive ad experience.
- Journey Designer: Create your consumer journey and define a meaningful and custom-tailored message sequencing flow to shape each stage according to your campaign objectives.
- Gamification engine: Easily create Interactive contests to incentivize users' interactions and encourage engagement between your targeted audience and your brand.
- Real-Time Optimization and Machine Learning: It is possible to measure and optimize campaigns' traditional KPIs and Connected-Stories sequences in real-time, analyzing user interactions with the advertised contents.
- Ad tags generator: Export ad tags (HTML5, Javascript, MRAID, VAST, VPAID, etc.) and traffic Connected-Stories on any ad server.
Connected Stories empowers Storytelling in Advertising
People love a good story.
Stories are the reason we stay awake late to finish a book, go to the movies or binge watch on Netflix.
Stories engage us like little else.
(source: Millward-Brown)
Creating compelling advertising stories presents some challenges. These days, media space is more overcrowded than ever and Distracted Audience must be engaged at the right time with relevant, engaging and entertaining stories. On top of that, marketers need to face a Fragmented Media Landscape where consumers use different devices to interact with the network. Telling them stories requires narratives that transcend media and devices.
Connected-Stories offers a solution to this by providing the following:
- Dynamic storytelling units that adapt themselves to personalize each story.
- Tools to model the consumer journey and the conditions to select the best performing sequence for users at any point in time.
- Data models to predict the consumer status at each touch-point.
- A flexible codeless framework to implement agile storytelling optimizations without re-trafficking.
How to Get Started: The Connected-Stories Approach.
Differently from any platform, the campaign creation process doesn't start with randomly designing and assembling of creatives. The process starts by breaking down the consumer journey (Awareness, Engagement, Conversion..) and defining the relevant set of messages according to each stage of the journey.
After defining the journey and its stages, the creative team can assemble the units and define where to place them in sequence. Connected-Stories AI, according to campaign's objective, then suggests the setup for the conditions at each status of the sequence. This is what we call the Connected-Stories Approach.
The workflow is then divided into 4 stages: Plan, Create, Deliver, Live.
- Plan: Define the Consumer Journey
Connected-Stories provides the Journey Designer, a visual tool that allows you to define all the stages of the consumer path to purchase and the transition from one stage to another. The Journey Designer also provides you with the option of using one of our highly optimized default sequences.
See the Journey Designer section for more details.
- Create: Build Your Stories
After uploading your creative assets, you can begin to build your content sequences. Connected-Stories offers a variety of ready-to-use widgets to help you create the most dynamic and engaging stories for your target audience.
See the Stories section for more details Deliver: Ad Export
Our platform allows you to generate ad tags and deliver them to any ad server and/or exchange to easily traffic your new Connected-Stories' campaign.
To learn more about generating ad tags see the Ad Trafficking section.
- Live: Real-Time Optimization
Connected-Stories allows you to effortlessly optimize on the fly. We make data available right at the moment when your campaign goes live, allowing you to see which formats, stories, placements, and sequences are yielding the best results.
To learn more about optimization visit the /wiki/spaces/CS/pages/14492561 section.