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C-S Journey Designer is the tool the allows to create sequences of video ads based on 1st and 3rd party data.


Through its intuitive and visually striking interface, the Journey Designer allows users to easily setup stages (orange boxes) and conditions (blue and light blue boxes) through a drag and drop motion. 


The Journey Designer counts 30+ 1st party conditions and even more 3rd party conditions that can be easily selected through a dynamic drop-down list.


With versioning, sequences created through the Journey Designer can be optimized on the fly without losing track of any changes made.


Below a sample sequence execution following a consumer journey of 4 main stages (Awareness - Engagement - Consideration - Conversion).



IMPORTANT: It is key to appreciate how the consumer journey is a non-linear path. Every user goes from A to Z in a different way and not necessarily going through all the intermediate stages. The beauty of the Journey Designer is that users don't get stuck into stages they don't belong to. Everybody is unique and the Journey Designer can take into consideration everybody's unique behavior 



Setting up a Sequence

  1. To access the Journey Designer, click on the "Journey Designer" tab in the navigation menu on the left. 
  2. To start, name your new sequence. 
  3. Every sequence begins with a User Data that represents the beginning of the consumer journey of each single user. 

3 Main Blocks for a Sequence:

The light and dark blue boxes represent a set of "questions" asked by the Journey Designer during the sequence. The answers to those "questions" shape the journey of the user within the campaign. Since each user is unique, the Journey Designer can provide a specific sequence customized for each user.

All blocks can be dragged and dropped to be positioned on the Journey Designer canvas. In order to save the sequence, you need to make sure all the blocks are properly connected to one another.

A.  "If Then Else": This block allows you to set conditions and sub-conditions to further breakdown the sequence.

  1. To insert an "If Then Else" block just drag and drop the block into your main framework.

  2. Name the block.

  3. Define the conditions. You can setup a block to have a true output if "All", "None", or "Any" of the conditions are met.

  4. Save your new block.

  5. Each "If Then Else" block has one input and two outputs. To link blocks you need to drag and drop the arrow from a block to another one. If this is your first one, connect "User Data" block to it.

  6. The 2 outputs are (a) "True" - green-labeled, and (b) "False" - red-labeled.  They need to be connected to a respective block each representing an answer to the condition. 

  7. If you want the logic to keep going, the block needs to be connected to another "If Then Else" block or a "Switch Block", if not then it needs to be connected to a "Context block".

For a detailed list of all the conditions visit the Journey Designer's Conditions section.

Here a snapshot of an If then else block. In this case the condition is "Video View": it will be true if more than 25% of the video in the first story has been seen by the user. 


B.   "Switch": This block behaves like the "If Then Else" block with the only difference that outputs are unlimited. 

C.   "Stage": At the end of every logic rule, a "Stage" block needs to be connected.

  1. Drag and Drop the stage block in the main framework.
  2. Name the block according to the stage of the consumer journey in that specific sequence.
  3. The stage blocks are the ones that would be connected to the single stories. This allows the Journey Designer to understand which story to trigger at any point of the sequence.



Here, a video is played back (Video View %) and based on the % view of the user, other events are triggered.

After setting the Journey Designer, you can always go back and adjust the parts according to your furnished stories or changes in sequence.

You can save different versions of the same Journey Designer and easily switch from version A to version B without the need to build a new Journey Designer. This is particularly useful for those who intend to do any A/B testing during an ongoing campaign.

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