Connected-Stories provides a number of default sequences already optimized and trained to yield the best performances for some specific verticals. These kind of sequences have already been used in different campaigns and do not need extra setup to get them up and running. It's really Plug and Play baby!
Of course even the default sequences can be further optimized with other data of any new campaign.
Below an example of a sequence containing four different stages in the consumer journey. This particular sequence is frequently used for launching entertainment content, products or services.
Reach your target audience with personalized messages across any channel in every single moment of the consumer journey by creating non-linear sequences of interactive content.
Awareness
This is the status all visitors fall the first time they are shown a story about the content (movies, tv shows, art exhibit, sport event, product, service) and they become aware of it.
Stories' Structure: Here the story may include a trailer of the event + various elements of engagement to increase user interaction and further understand its path towards conversion.
Engagement
Visitors that watched more than 25% of the video in the Awareness stage and haven’t performed any other action fall in the Engaged status.
Stories' Structure: The stories here include a different trailer and different elements of engagement. Elements of engagement can be targeted specifically to the event's storyline.
Consideration
Visitors that engaged with any of the previous units without clicking on the CTA and therefore converting fall in this status.
Stories' Structure: Now the Sequence can take many shapes according to the users' interaction in the previous units expressing interested in a particular theme vs another one. Each single CTA is customizable and so is the trailer.
Conversion
According to the objective of this campaign, users that reached the landing page are considered converted.
Stories' Structure: The objective of the units in this state are 2. 1) Remind the user to actually purchase movie tickets and go to the theater. 2) Share it with their friends to increase ROAS. The stories needs therefore to include certain elements of advocacy such as social sharing options.
