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After creating your story by uploading a video or a static image, you can start personalizing it by choosing your widgets from a more than 15 templates. Users will interact with those widgets via personalized content and that's what makes a story dynamic.

Create an Event

On C-S studio you can put as many widgets you want but always keep an eye on adding to much to avoid a confused ad. 

Widgets can appear at the time you want or be triggered by another widget.

So, let's start!

  1. On the right side, just below the video preview, click on "New Event", to add your first widget;
  2. Name the event you are adding and then setup when to trigger it through the timecode;
  3. "Save and Add Widget".


Set Up a Widget

After creating your event, you will be prompt to the "Widget Data" page.

Main widget's set up options:

  1. Description: name your widget so that you will always be able to recognize it in the future (i.e. CTA, logo, video click...);
  2. Widget Type: most of the times you have to select "Instant app" unless you want to create a quiz or a poll which work differently and have their own field in the drop down list;
  3. Mode: select "Show" if you want your widget to appear at the selected time or hide if you need to let a widget disappear at the time you chose;
  4. Widget ID: if this is you first widget select wcd-1, if it's the second one choose wcd-2 and so on;
  5. Name: here you can write the same name you put in the "Description" field;
  6. Template: choose from the template drop down list one of the available widgets that most suit your needs (I.e. Interactive Element, Interactive Logo...);

 

Further widget's set up options:

  • Image Link: if yo want your widget to open an external web page when triggered, you need to choose the correct landing page from the ones you set up in the Ad Export page. If you don't know how to do it, click here;
  • Event: if you want your widget to trigger another one, choose from the drop down list the right event to associate;
  • Event on Hover: you can decide if the event or landing page may be also triggered with a simple mouse hover on the widget;
  • Pause on Show: flag this option if you want your video to be paused when a widget is triggered (i.e. interactive card, interactive map...);
  • Card: by flagging this option, you will make appear your widget with a white frame like a card;
  • Overlay Mode: choose this option if your widget needs to appear in overlay in all your video area. We mainly use this feature when inserting a videoclick on a story;
  • Close Button: flag this if you want to add a close button to your widget. By default it will be added on the top right cornet but if you want to change its position, contact us here;
  • Close Button Color: if you already selected the previous options, you can also choose your close button color by inserting the respective Hex code;
  • Link Social: insert in this field an url if you'd like to allow its sharing on the main social networks (Facebook, Twitter);
  • Hover Zoom-in: flag this option if you want your widget to zoom-in when doing a mouse hover on it. This one is available only on desktop;
  • Opacity: if you'd like your widget not to cover too much the background video, you may need to choose this option to make the widget appear opaque and become solid only when passing over it with the mouse;
  • Layer Order: C-S dynamic stories are all built of many different layers. This drop down list shows numbers from 1 to 10 when 1 refers to the lower layer which can stay in background (i.e. videoclick) and 10 to the top layer that will cover all the ones below (i.e. interactive card);
  • Animation: Choose one from the many options in the drop down list if you'd like your widget to appear with an animation;
  • Save: when all it's done, click on the "Save" button to return to the main C-S Studio page. You can always come back later to make changes to your widget's set up options.
  • 8.  When you are done click Save. You will be redirected to the Story editor. 
  • 9.  If you want your widgets to disappear at a certain point of your ad, you will need to create another widget event for this and then input the timecode you wish the widget to disappear at..  This is when your widget will disappear.   
  • 10.  Select the specific widget type you want to disappear and then under mode select "Hide".  Click save when you are done.
  • 11.  After you can resize and repositioning the widget in overlay in the left box.
  • 12.  After setting up your widgets, you can preview how they would look like by clicking on the "Open Preview". This will give you a clear idea of how the story rolls out. 

Connecting the Widgets

The most fascinating aspect of Connected-Stories is the chance of defining a sequence of widgets based on user interactions. In order to understand and define the logic behind it, we encourage you to visit the Storyboard section.

Here you will see how to actually connect widgets (events) after a storyboard has already been designed for the story.

1.  Click on new event or hit on edit if the event you want to connect has already been created.

2.  Under the "Key Value" box, choose from the list of choices available to associate with a particular event.

3.  Now hit on "Open Preview" to see how your story evolves based on the events you connected within the underlying rules engine. 

*FYI: Status/Key Values are the final blocks you placed in the rules engine logic.  These are the ones you must connect to a particular event for the dynamic storytelling to be implemented. More of this in the Storyboard. 

Types of Widgets

Here's a list of all the widgets currently available:

    • Poll

    • Quiz

    • Photo Gallery

    • Custom Widget

*Any other form of widget can be customized according to requirement.

For a Visual example visit the Widgets Showcase section.


Add a Custom Widget

Custom Widgets are built in HTML5 and applicable as a companion or overlay to any kind of format.

The process of adding a custom widget is identical to the one to adding a new widget.

How to add a Custom App to a Story:

  1. Create a new event at the desired timestamp
  2. Click on the "Add Widget" button underneath the event to open the Widget page
  3. Description: choose the name of your widget, it's good if the name allows to recognize it in the future (i.e. if your widget is a Call to Action, you can name it CTA)
  4. Widget Type: select "Instant App"
  5. Mode: select "Show" 
  6. Widget ID*: if this is your first widget, select wcd-1 and if you add more select wcd-2 and so on**
  7. Name: you can insert the se name name you put in the "Description" field
  8. Template: see more 

*Each new widget content will replace the previous one in the overlay area based on the timeline and rules set. 

**Overlay:

  • once created it is possible to drag and drop the overlay on the preview area of the video in order to choose the exact position.
  • to make an overlay disappear repeat the same process: on the "Mode" line select  "Hide"

"Key Value" field in the Widget Data page

It is possible to track and assign a Key Value to each instant app. This allows to establish conditions in both the Storyboard and the Journey Designer based on user interactions with the widgets. The Key Value would work as a reference for the condition.

Custom Widget Templates:

A reasonable number of templates are available and ready to be used, together with their relative structure, in the platform, example in Widget Showcase. 

We continuously add new templates based on feedback coming from our clients and our marketing team.  Each Template can be insert in overlay or in the companion area.

Here's the list of current available templates (for updates and new templates, contact your account representative):

*Any other form of widget can be customized according to requirement.



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