C-S Storyboard gives the chance to create dynamic ads based on 1st and 3rd party data for each single impression.
The Storyboard provides a vertical personalization for each single ad and allows you to create dynamic sequences and creatives quickly, without writing a line of code.
You just have to enter the desired customization conditions inside the blue or light-blue boxes and connect the outputs to the orange boxes that represent the individual creatives in the case of the Journey Designer while in the case of the Storyboard the widgets within the individual creatives.
Dynamic Creative Building
C-S Storyboard gives the chance to create dynamic ads based on 1st and 3rd party data for each single impression.
Easy condition selection
Built on the same framework of the Journey Designer, the Storyboard provides a vertical personalization for each single ad while the Journey Designer provides an horizontal personalization.
Drop-down List
The combined use of these two tools allow for an incredible amount of personalization for each video strategy intersecting sequences and DCO-like capabilities.
Below is an example of how you can create and connect widgets to make an ad unit interactive for your users.