To Access the Analytics Dashboard, click on the Analytics tab in the navigation menu on the left, than you can choose to visualize analytics about:
How filters work
Filtering by Date:
- To filter the analytics by date, click on the
button on the top right corner of the screen. - To select a custom range just choose and select the start and the end date on the calendar.
Filtering by Campaign, Ads name and other custom parameters:
To filter the analytics by custom parameters, click on the
button on the top left corner of the screen.- A drop down menu will open, and you have to select a field: Campaign, AD Name or Device type
- Thank you have to choose one operator among the list and put the Value in the box on the bottom of the menu.
- Press the "Create Filter" button.
Edit Columns in the results table:
You can filter the results shown in the table on the bottom half of the screen:
- Click on the
button, on top of the table. - A drop down menu will open. You can select or deselect the fields that you want to be shown in the table.
Impressions and Click Throughs
Here you will find data about impressions and click throughs of all your ongoing and expired campaigns.
The graph shows impression distribution divided by date and ads name.
In the tab below the graph you can find data about delivered impressions and registered click through divided by campaigns name and/or Ads name.
As showed in the video above, you can filter the analytics by Date, campaign, ad names.
Engagement and actions
Here you will find data about engagement and actions of all your ongoing and expired campaigns.
Player Engagement
The graphs "Player Engagement" shows video views divide by quartile. For each quartile you can see the views divide by device type (desktop, mobile,tablet).
Player Interactions
The graphs "Player Interactions" shows all the user's interaction on the unit. Each type of interaction is divided by dvice type (desktop, mobile, tablet).
In the tab below the graph you can find data about type of action and the related action count divided by type of widget.
Interactions by Device
The graphs "Interactions by device" shows the total amount of interactions divided by device type (desktop, mobile, tablet)
As showed in the video above, you can filter the analytics by Date, campaign, ad names.
Reach and Frequency
Here you will find data about the frequency distribution.
The graph shows how many users have been exposed to 1, 2, 3 ore more impressions. By passing the pointer on each column you can see the user% for each impression count.
The tab on the right side of the screen shows data about Unique Users, therefore the number of users that have been exsposed the first time to the unit.
the other tabs below the Unique user" one shows the total impressions count and the the Avarage frequencency per user, therfore how many times (in average) a user has peen exsposed to the uint.