Engagement and Actions

As mentioned in Analytics Dashboard page, there is the possibility to filter dashboard data, based on the Date, Format or Story.

Interaction Rate shows the percentage related to division of total number of user Interactions over total number of Impressions of the related campaign. Notice as mentioned before, there is the possibility to filter data based on the Date, Story, Format, and as will be explained later, there is the possibility to filter data based on Device, Browser and OS.

Here is the list of all Interactions considered in the Interaction Rate.

'pause',
'fullscreen',
'resume',
'answer_ok'[when the answer of Quiz is correct],
'swipe [on Interactive gallery, the auto slide swipe event is not considered]',
'rewind'[When there is significant seek backward on the video],
,'form_submit',
'close_form',
'answer_ko'[When the answer of Quiz is wrong],
'answer'[When user answers the poll],
'zoom-out'[for smart-L and dynamic Frame, The first zoom-out in mobile is automatic, and is not considered as interaction],'zoom-in'[for smart-L],
'WCD_click',
'WCD_hover',
'WCD_close',
'add_to_calendar'

In Case of a campaign being exported as Vpaid, there are two sources of user interactions analytics data, Vpaid XML and connected-stories Iframe. To avoid considering random data sent by publisher players as user Interactions, connected-stories Iframe is considered as a source to capture user interactions in case of events like ‘pause’ , ‘play’ and ‘rewind’ .

This number is the total number of unit Views of the related campaign, you can filter this number based on factors like Date, Format, story, Browser, Os and Device.

This number is the total number of unit Completes of the related campaign, it defines the number of impressions which the user watched the unit till the end. As mentioned above, you can filter this data with your preferred factor.

Fill Rate defines the percentage related to the division of the total number of unit Views over total number of Impressions.

Notice you can filter these data according to your desired factor.

VTR defines the percentage related to the division of total number of Completes over total number of Impressions.

Notice you can filter these data according to your desired factor.

This chart, shows the percentage of Views, FirstQuartiles, midpoints, thirdQuartiles and completes on the Y axis, and on the X axis it makes a group by, based on the device type. You can move your mouse on the chart to see the percentage of the data related to each column, and also you can have a quick comparison.

These charts, filter the whole data of the dashboard, you can choose your preferred factor between Devices, Browsers or OS, and see the corresponding data.

The chart shows the number of interactions related to each specific action. In this chart actions related to video player are considered.

The chart shows the number of interactions related to each specific action. In this chart actions related to Web Contents are considered. The event_label is the unique Id of the Web Content.

The interaction visualisation charts, visualises the Interaction Rate data based on the Device, Browser and OS. You can do a comparison of data and also using the Filters, you can filter the data shown in these charts.