Agile advertising calls for a rapid, transparent, and adaptable process that allows marketers to measure and apply learnings without having to go back to square one. The way Connected-Stories is built provides an advertising marketing technology solution that improves the overall speed, predictability, and adaptability of your advertising campaigns to effectively meet the needs of your target audience.
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Real-Time Analytics & Machine Learning
Machine learning and artificial intelligence are behind Connected-Stories’s distinctive capabilities to collect and immediately apply real-time data.
- Connected-Stories can collect behavioral data through videos (% view), interactions (click_throughs), natural language processing (chat), voice and image recognition functionalities (historical conversation) to predict consumer behavior across any channel.
- The platform can measure and optimize a campaign's traditional KPI and Connected-Stories' sequences in real-time by analyzing these interactions with your advertised contents.
How does it work?
- After publishing your campaign from first content, you are able to view real-time reports and analytics via the dashboard linked to your account.
- Then you can determine your live campaign's performance and effectiveness against both our knowledge base of aggregated past campaigns, as well as the objectives set for your new campaign.
- Once you get the data you need and decide on the direction you want to pursue, you can immediately apply your learnings to your strategy and parameters.
- Edit your content and adapt your ad units to the actual user's behavior for optimal performance.