Create Stories
After setting up both campaign and format (and selecting which format you want to add a new story to), you can begin the process of setting up a story. A format can have as many stories as you want associated with it. Stories are the creative materials to be transformed into a100% customized dynamic ad. Stories are what the end-users will be seeing.
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- Assign a name to your new story in a "Status_Format_Publisher" form to facilitate easier tracking.
- Example: Not Aware_Masthead_NYT
- Select a background image URL (you can choose from the assets you have already uploaded or upload new ones). Background Images are displayed in the ad's background.
- The size of the background image URL will depend on the format of your campaign.
- Choose Workflow status. "Draft" will save your story without publishing it, "Published" will make the story go live right after saving it.
- Context allows you to select which "end action" from the rules engine of the campaign will trigger the story you are creating. This is to be defined when personalizing the consumer journey.
- Through the drop down list you can assign the rules engine specific to the story you are creating. This will enable you to personalize the single events within the story.
- Through Game option, you can define a gaming option for your story by selecting one of the many available choices.
Video
The video you choose will become the main asset of your story. This could be a traditional video or an animated background to use a base for the copy and overlay.
- You can select a Thumbnail that will appear when your video is paused. If none is selected a thumbnail will generate automatically.
- Under Playback Type select "VOD" if you want your video to start with a one-click or "Live" if you want the video to start automatically.
- Select a title for your video.
- Select a Video (you can choose from the assets you have already uploaded or upload new ones).
- Hit Save to save the story you just created.
Widgets
After defining Story Data and Video, you can further customize your story by adding widgets. Users can interact with widgets and that's what make a story dynamic.
After finalizing the story details, you can go to the story editor to add widgets. Connected Stories offer a variety of widgets that can be implemented in your story.
For a list of widgets available and how to set them up visit the Widgets Section.
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