Ad Formats

Owned by Radiya Munira Khan (Unlicensed)
Last updated: Jul 12, 2023 by Luna Catini (Unlicensed)
3 min read

Ad formats include all kind of display ads (desktop, mobile, and native) that can be trafficked through any channel with full redirect tags (click here to see how to traffic C-S ads). 

C-S offers a selection of ready-to-use format templates and our team is always available to create and develop new custom formats to meet all your needs.

Once you've created a campaign, you can add as many formats as you need:

  1. Select the campaign you created and enter in the next level;

  2. Click on "Add Format" button to add your new format. You can add as many formats you need, each format will have its own ad tag to export;

  3. Under "Front-end template" drop down list select the placement format you want to setup. If you want to create a preroll format you just have to select "video VPAID/VAST" and if you have to create a different format just choose the right one you need (smart-L, Dynamic Frame Video...);

  4. Assign a name to your new format so that you will easily recognize it;

  5. Set an "Impression cap" according to the number of impression planned for your campaign;

  6. Put a "Start time" and an "End time" according to the period when your campaign will be live; 

  7. "Save" your new format; 

  8. By clicking "Add format" you can add more formats to your campaign;

  9. Clicking on the format you just created you will enter into the next level where you can start create your own story.

 

 

Once you have set up your campaign and your format/s, you will see a different ticket status according to dates you put:

  • if your campaign has not started yet but will be delivered in the future;

  • it will be visible during the whole period when your campaign will be delivering;

  • after the end of your campaign, you will see this new status that shows it has ended.

 

DYNAMIC AD FORMATS FALL IN TWO CATEGORIES:

  1.  

VIDEO FORMATS

Following some of the main video formats features:

  • are all those hosted formats within a player on the publisher's pages;

  • can occupy in-stream or out-stream placements;

  • are managed in full redirect via VPAID tag available in version 2.0 and 3.0, with the adoption of the VAST 4.0 that type of trafficking will also be available;

  • are available in both programmatic and reservation;

  • support interactive, dynamic elements, creatives, and 3rd-party tracking.

  1.  

RICH MEDIA FORMATS

  • consist of all those display formats defined and regulated by the IAB;

  • can have different measures (300x250, 970x250, 300x600, etc.);

  • are managed in full redirect via Javascript, HTML5, or MRAID (in-app) tags;

  • are available in both programmatic and reservation;

  • support video in-banners, interactive elements, dynamic creatives and 3rd-party tracking.

SEE ALSO: Ad Formats >>

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