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To make things even easier, Connected-Stories offers a set of default sequences to choose from and implement implementable right away. Default Sequences are sequences that have been previously used in other campaigns and therefore highly optimized to yield the best results.
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Upload basic assets (videos, images, etc.) to into Connected-Stories media library and then start creating the actual ad units according to the sequence setup at the conception planning stage. See the Stories section for more details
After uploading the assets, you can begin the process of creating your stories.
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This is the first piece needed to be setupget started. In each Campaign you'll be able to set up the add formats and the number of stories needed for each formatstories (the actual units).
- Add Formats
Under a campaign, you may include as many formats as planned by the digital brief and the media planin your campaign. Connected-Stories has a large number of different formats (mobile, desktop, native, and nativelanding pages).
To see a complete list of the formats supported and how to set them up visit the Ad Formats section.
Add Stories
Stories are the creative materials customized to become dynamic adsactual ad units. These are what the end-users will be seeing and interacting with. Each story is a different piece of the customer journey. According to the sequence setup, each story would serve a different purpose at each of its stages.
To make the stories more dynamic and engaging, Connected-Stories offers a variety of widgets that can be added to them. You can create add as many combinations of widgets you want based on how you have panned out your customer journey. to a story as you see fit. On top of that, it is possible to design a widget sequence based on user interaction in every single story. The Storyboard will allow you to do so.
To see how to setup and edit a story visit the Stories section.
Storyboard
Each story will have their unique and individual flows. You may connect the elements into one full journey design by dynamically sequencing the parts you have included in the story editor. This step will dictate the message sequencing for your created stories.
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Just as the Journey Designer is to define the sequence of stories in the customer journey, the storyboard is the tool that allows to design a sequence of widgets within a single story. Through the storyboard, you will be able to define how widgets behave within a story according to the users interactions with it.
To learn more on how to use the Storyboard, visit the Storyboard section.
3) Delivery: Ad Export
Generate ad tags and deliver them to any ad server and exchange to start trafficking your new Connected-Stories campaign.
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Connected-Stories provides different exporting methods options for its units:
HTML5/JS Tag:
These kinds of exports allow to traffic the stories in a dynamic way. Here you will be able to leverage all the magic of Connected-Stories in terms of both widgets and message sequencing
VAST/VPAID Tags:
These types of exports allow to deliver ad units for compliant Video Players. These types of export are used for Prerolls and Fullscreen only video formats.MRAID Tag:
This type of tag allows to traffic Connected-Stories within any kind of mobile app.
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Analyze and optimize your strategy and creativities at any point in time during your campaign.
Connected-Stories allows to optimize your campaign on the fly without the need to issue new tags, going through an approval process, or having to wait the end of the campaign to finally be able to look at your own data. We make data available since the beginning of each a campaign and this allows to see what formats, stories, placements, and sequences are yielding the best results.
To learn more visit the Real-Time Optimization section.
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