...
Stories have 3 main components that need to be defined: Story Data, Video (or Static Image), and Widgets. To make these components work together into one dynamic message sequence, you have to set the conditions at the story level using the StoryboardAccording to the format, each story's component would adapt to it.
Below is the basic step by step process of how to create a story.
| Multimedia | ||||||
|---|---|---|---|---|---|---|
|
After setting up both campaign and a campaign's sequence and selecting the format, you can begin the process of setting up a story. A format can have as many stories as you want associated with it. Stories are the creative materials customized to become dynamic ads. These are what the end-users will be seeing and interacting with.First, you have to click on the Format where you want to create a story in, this will lead you to this page where you input and upload materials. your stories. Regardless of the format selected, you will create at least one story for each stage of the sequence. In a sequence with 4 different stages (Not Aware, Aware, Engaged, Advocacy) you will create a minimum of 4 stories. Each story would include assets reflecting the sequence stage.
To Begin:
Click on the format you want to work with and go on New Story.
- Story Data
Story Data defines the main settings of the story you are creating.
- Assign a name to your new story in a "Status_Format_Publisher" form to facilitate easier tracking.
- Example: Not Aware_Masthead_NYT
- Select a background image URL (you can choose from the assets you have already uploaded or upload new ones). Background Images are displayed in the ad's background.
- The size of the background image URL will depend on the format of your campaignyou chose.
- Choose Workflow status. "Draft" will save your story without publishing it, "Published" will make mean the story go live right after saving itis ready to be trafficked.
- Context Status allows you to select which "end action" from the rules engine of the campaign will trigger the story you are creating. This is to be defined when personalizing the consumer journey.
- Through the drop down list you can assign the rules engine specific to the story you are creating. This will enable you to personalize the single events within the story.
- Through Game option, you can define a gaming option for your story by selecting one of the many available choicesassociate the story to a specific stage of the sequence applied to the campaign. If you are lost and don't know what we are talking about, see the Journey Designer section.
- Storyboard allows to assign a sequence on your widgets based on user interaction within a single story.. If this is your first story, then you won't have yet define widgets. You can always add the storyboard later on the Story Editor. To learn more about Storyboard, visit the Storyboard section.
- The Game option allows to setup a gamification to a story. This allows users to interact with a story and its widgets and collect points, rewards and other fun things that increase your story's engagement.
Video/Static Image
The video or static image you choose will become the main asset of your story. This could be a traditional video or an animated background to use as a base for the copy and overlay.
- You can select a Thumbnail that will appear when your video is paused. If none is selected a thumbnail will generate automatically.
- Under Playback Type select "VOD" if you want your video to start with a one-click or "Live" if you want the video to start automatically.
- Select a title for your video.
- Select a Video (you can choose from the assets you have already uploaded or upload new ones).
- Hit Save to save the story you just created.
Widgets
After defining Story Data and Video, you can further customize your story by adding widgets. Users can interact with widgets and that's what make a story in the Story Editor. In the story editor you can add widgets to your story and make it more dynamic.
After finalizing the story details, you can go to the story editor to add widgets. Connected Stories offer offers a variety of widgets that can be implemented in your story.
For a list of widgets available and how to set them up visit the Widgets Section.
...