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Define the customer journey according to the your target audience , the campaign's objectives, the media placements and the products advertised& your product offering, your campaign & your objectives and the timing & your media placements (advertisements).
Once you defined the customer journey, you will then be able to start building your campaign's sequences story through the Journey Designer. The The Journey Designer allows you to build sequences defining which define the different statuses and the conditions behind the emission of creativities at each part of the journey.
To make things even easier, Connected-Stories offers provides a set of number of default sequences to choose from and implementable can be used right away. Default Sequences are sequences that have been previously previously designed sequences effectively used in other campaigns and therefore highly optimized to yield the best results (click on the link to view the available templates).
To see how to setup a sequence see the Journey Designer section.
2) Setup: Create Connected Stories
Upload basic Collect, gather or create the needed assets for your campaign sequence (as defined in step 1). Upload these identified assets (videos, images, etc.) into into the Connected-Stories media library and then start creating building the actual ad units according to the sequence setup at the planning stageto be used for your story.
After uploading the assets, you can begin the process of creating your stories.
The story creation process is divided into three main steps: Campaign, Format, Story.
Add a Campaign
This The campaign houses all your interconnected ad units, this is the first piece needed to get started. In each Campaign you'll be able to add formats and stories (the actual units).
- Add Formats
Under a campaign, you may include as many formats as planned in your campaign. Connected(in accordance to the media plan as well). Connected-Stories has a large number of different the basic ad formats (mobile, desktop, native, and landing pages) available and can customize according to your need.
To see a complete list of the formats supported and how to set them up visit the Ad Formats section.
Add Stories
Stories are actual the individual ad units you connect into a sequence. These These are what the end-users will be seeing and interacting with . Each - each story is a different piece of the customer journey. According According to the sequence setup, each story would will serve a different purpose at each stage of its stagesthe customer journey.
To make the stories dynamic and engaging, Connected-Stories offers a variety of widgets that can be added to them. You You can add as many widgets to a story as you see fit. On top of that, it is possible to design a widget sequence based on user interaction in every single story. The Storyboard will allow you to do so.
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Just as the Journey Designer is to define the sequence of stories in the customer journey, the storyboard is the tool that allows to design a sequence of widgets within a single story. Through Through the storyboard, you will be able to define how widgets behave within a story according to the users' interactions with it.
To learn more on how to use the Storyboard, visit the Storyboard section.
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