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Once you defined the customer journey, you will then be able to start building your campaign's story through the Journey Designer. The Journey Designer allows you to build sequences which define the different statuses and conditions behind the emission of creativities at each part status/stage of the customer journey. Based on the conditions used and the users’ interaction, a specific ad unit/story is shown to them.
To make things even easier, Connected-Stories provides a number of default sequences to choose from and can be used right away. Default Sequences are previously designed sequences effectively used in other campaigns and therefore highly optimized to yield the best results (click on the link to view the available templates).
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