Skip to end of metadata
Go to start of metadata

You are viewing an old version of this page. View the current version.

Compare with Current View Page History

« Previous Version 96 Next »

The Connected-Stories Approach.

Differently from any platform, the campaign creation process doesn't start with randomly designing and assembling the creativities. The process starts by breaking down the customer journey (Awareness, Engagement, Conversion..) and defining relevant set of messages according to each stage of the journey.

After defining the journey and its stages, the creative team can assemble the units and define the where to place them in sequence. Connected-Stories AI according to campaign's objective then suggests the setup for the conditions at each status of the sequence. This is what we call the Connected-Stories Approach.

The workflow is then divided into 4 stages: Planning, Setup, Delivery, Live.

  • Planning: Define the customer journey according to the targeted audience, campaign's objective, placement and product advertised. See the Journey Designer section for more details.
  • Setup: Upload basic assets (videos, images, etc.) to Connected-Stories media library and then start creating the actual ad units according to the sequence setup at the Conception stage with the Story Editor. See the Stories section for more details
  • Delivery: Generate ad tags and deliver them to any ad server and exchange to start trafficking your new Connected-Stories campaign. To learn more about generating ad tags see the Story Ad Tags section.
  • Live: Analyze and optimize your strategy and creativities at any point in time during your campaign. To learn more about optimization visit the Real-Time Optimization section.

Create a Campaign

Different from any other platform, the campaign creation process doesn't start with randomly designing and assembling the creativities. it starts by breaking down the customer journey and defining the sequence of messages to be presented to the targeted audience at each state of the journey.

Once the journey and its stages have been defined, the creatives can assemble the units and associate them to a particular stage of the journey. This is what we call the Connected-Stories Approach.

The workflow is then defined into 4 stages: Planning, Setup, Delivery, Live.

1) Planning: Define the Customer Journey

Define the customer journey according to your target audience & your product offering, your campaign & your objectives and the timing & your media placements (advertisements). 

Once you defined the customer journey, you will then be able to start building your campaign's story through the Journey Designer.  The Journey Designer allows you to build sequences at each status/stage of the customer journey.  Based on the conditions used and the users’ interaction, a specific ad unit/story is shown to them.

To make things even easier, Connected-Stories provides a number of default sequences to choose from and can be used right away. Default Sequences are previously designed sequences effectively used in other campaigns and therefore highly optimized to yield the best results (click on the link to view the available templates).

To see how to setup a sequence see the Journey Designer section.  

2) Setup: Create Connected Stories

Collect, gather or create the needed assets for your campaign sequence (as defined in step 1).  Upload these identified assets (videos, images, etc.) into the Connected-Stories media library and then start building the actual ad units to be used for your story.

After uploading the assets, you can begin the process of creating your stories.

The story creation process is divided into three main steps: Campaign, Format, Story.

  • Add a Campaign

The campaign houses all your interconnected ad units, this is the first piece needed to get started. In each Campaign you'll be able to add formats and stories. 

  • Add Formats

Under a campaign, you may include as many formats as planned (in accordance to the media plan as well).  Connected-Stories has the basic ad formats (mobile, desktop, native, and landing pages) available and can customize according to your need.

To see a complete list of the formats supported and how to set them up visit the Ad Formats section.

  • Add Stories

Stories are the individual ad units you connect into a sequence.  These are what the end-users will be seeing and interacting with - each story is a different piece of the customer journey.  According to the sequence setup, each story will serve a different purpose at each stage of the customer journey. 

To make the stories dynamic and engaging, Connected-Stories offers a variety of widgets that can be added to them.  You can add as many widgets to a story as you see fit. On top of that, it is possible to design a widget sequence based on user interaction in every single story. The Storyboard will allow you to do so.

To see how to setup and edit a story visit the Stories section.

  • Storyboard

Just as the Journey Designer is to define the sequence of stories in the customer journey, the storyboard is the tool that allows to design a sequence of widgets within a single story.  Through the storyboard, you will be able to define how widgets behave within a story according to the users' interactions with it.

To learn more on how to use the Storyboard, visit the Storyboard section.

3) Delivery: Ad Export

Generate ad tags and deliver them to any ad server and exchange to start trafficking your new Connected-Stories campaign.

Once your creative is finalized and ready to be trafficked all is left to do is exporting the stories.

Connected-Stories provides different exporting options for its units:

  • HTML5/JS Tag:

    These kinds of exports allow to traffic the stories in a dynamic way. Here you will be able to leverage all the magic of Connected-Stories in terms of both widgets and message sequencing

  • VAST/VPAID Tags:

    These types of exports allow to deliver ad units for compliant Video Players. These types of export are used for Prerolls and Fullscreen only video formats.

  • MRAID Tag:

    This type of tag allows to traffic Connected-Stories within any kind of mobile app.


 To learn more about generating ad tags see the Story Ad Tags section.

4) Live: Real-Time Optimization

Analyze and optimize your strategy and creativities at any point in time during your campaign.

Connected-Stories allows to optimize your campaign on the fly without the need to issue new tags, going through an approval process, or having to wait the end of the campaign to finally be able to look at your own data. We make data available since the beginning of each a campaign and this allows to see what formats, stories, placements, and sequences are yielding the best results.

To learn more visit the Real-Time Optimization section.






  • No labels