The Connected-Stories Approach.
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Different from any other platform, the campaign creation process doesn't start with randomly designing and assembling the creativitiescreatives. it It starts by breaking down the customer journey and defining the sequence of messages to be presented to the targeted audience at each state of the journey.
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1) Plan: Define the Consumer Journey
Connected-Stories provides the Journey Designer, a visual tool that allows you to define all the stages of the consumer path to purchase and the transition from one stage to another. The Journey Designer also provides you with the option of using one of our highly optimized default sequences.
To make things even easier, Connected-Stories provides a number of default sequences to choose from and can be used right away. Default Sequences are previously designed sequences effectively used in other campaigns and therefore highly optimized to yield the best results (click on the link to view the available templates).
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Collect, gather or create the needed assets for your campaign sequence (as defined in step 1). Upload these identified assets (videos, images, etc.) into the Connected-Stories media library and then start building the actual ad units to be used for your story.
After uploading your creative assets, you can begin to build your content sequences. Connected-Stories offers a variety of ready to use widgets to help you create the most dynamic and engaging stories for your target audience.
The story creation process is divided into three main steps: Campaign, Format, Story.
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Under a campaign, you may include as many formats as planned (in accordance to the media plan as well). Connected-Stories has the basic supports a wide variety of ad formats according to your needs (mobile, desktop, native , and landing pages) available and can customize according to your needsocial).
To see a complete list of the formats supported and how to set them up visit the Ad Formats section.
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Stories are the individual ad units you connect into a sequence. These , these are what the end-users will be seeing and interacting with - each story is a different piece of the customer journeyyour users will end up watching. According to the sequence setup, each story will serve a different purpose at each stage of the customer journey.
To make the stories dynamic and engaging, Connected-Stories offers a variety of widgets that can be added to them. You can add as many widgets to a story as you see fit. On top of that, it It is possible to design a widget sequence based on user interaction in every single story. The Storyboard will allow you to do so.and you can add as many widgets to a story as you see fit.
To see how to setup and edit a story visit the Stories section.
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To learn more on how to use the Storyboard, visit the Storyboard section.
3) Deliver: Ad Export
Our platform allows you to generate ad tags and deliver them to any ad server and/or exchange to easily traffic your new Connected-Stories campaign. Once your creative is finalized and ready to be trafficked all that is left to do is exporting export the storiestags.
Connected-Stories provides different exporting options for its units:
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To learn more about generating ad tags see the Story Ad Tags section.
4) Live: Real-Time Optimization
Connected-Stories allows you to effortlessly optimize on the fly. We make data available to you the moment your campaign goes live, allowing you to see what formats, stories, placements, and sequences are yielding the best results. Analyze and optimize your strategy and creativities at any point in time during your campaign. When your campaign goes online, the status in the "Campaigns" page will be set on "LIVE", once that the campaign is over, the status will change in "EXPIRED".
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