Introducing NEXT, is the 1st AI & ML- Powered Creative Personalization Platform that is revolutionizing ad creative storytelling as we know it. Through this platform, we invite you to explore the various ways you can personalize your ad creative for video and the open web.
Throughout this documentation, you will find step-by-step instructions, illustrative examples, and practical advice to enhance your understanding of the NEXT platform.
Table of Contents
Architecture and Structure
Deliver Connected-Stories unit with DoubleClick for Publishers (DFP)
How to insert the Connected Stories tag in Google Publisher Tag
Open Cloud Architecture
Introduction to DynamicsDynamic Creative Personalization
Introduction to the Connected-Stories NEXT
Fit within the Advertising Ecosystem
Managing Assets
CS Studio
Campaign Creation Workflow
GAI Co-Pilot/ Magic Editor
Personalization System aka Journey Designer
Journey Designer Conditions
DSPs Macros Integration for Personalization
Storyboard CondtionsConditions
Ad Trafficking
CS NEXT Decisioning
Engagement and Actions
Impressions and Clickthroughs
Reach, Frequency and User Journey
CS NEXT Creative Intelligence
Real Time Optimization
Ad Export
Ad Formats
Video Ad Formats
Display / Rich Media Formats
Mobile Formats
Native Formats
Instant Stories
Landing Pages
Showcase
Ticketing System
Request Type: INCIDENT
Request Type: PROBLEM
Request Type: SUPPORT
Example of Ticketing Use Case
Glossary
FAQs
...