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Introducing NEXT, the 1st AI & ML- Powered Creative Personalization Platform that is revolutionizing ad creative storytelling as we know it. Through this platform, we invite you to explore the various ways you can personalize your ad creative for video and the open web.

Throughout this documentation, you will find step-by-step instructions, illustrative examples, and practical advice to enhance your understanding of the NEXT platform.

Table of Contents

  • Architecture and Structure

    • Deliver Connected-Stories unit with DoubleClick for Publishers (DFP)

    • How to insert the Connected Stories tag in Google Publisher Tag

    • Open Cloud Architecture

  • Introduction to Dynamics

    • Introduction to the NEXT

    • Fit within the Ecosystem

  • Managing Assets

  • CS Studio

    • Campaign Creation Workflow

  • Journey Designer

    • Conditions

    • DSPs Macros Integration for Personalization

    • Storyboard Condtions

  • Ad Trafficking

  • CS NEXT Decisioning

  • Engagement and Actions

  • Impressions and Clickthroughs

  • Reach, Frequency and User Journey

  • CS NEXT Creative Intelligence

  • Real Time Optimization

  • Ad Export

  • Ad Formats

    • Video Ad Formats

    • Display / Rich Media Formats

    • Mobile Formats

    • Native Formats

    • Instant Stories

    • Landing Pages

  • Showcase

  • Ticketing System

    • Request Type: INCIDENT

    • Request Type: PROBLEM

    • Request Type: SUPPORT

    • Example of Ticketing Use Case

  • Glossary

  • FAQs

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