Rich media formats consist of all those display formats defined and regulated by the IAB that can have different measures (300x250, 970x250, 300x600, etc.). All rich-media formats are managed in full redirect via Javascript, HTML5, or MRAID (in-app) tags and are all available in both programmatic and reservation.
All rich-media formats support in-banner video, interactive elements, dynamic creatives and 3rd-party tracking.
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MASTHEAD 970x250
Masthead Format is a highly interactive format allowing advertisers to insert videos, quizzes, and all of the other remaining C-S widgets in order to create engaging create engaging experiences for the users.
The Masthead should be treated as a canvas without any limitation in terms of creativity within the 970x250 area available.
See in-anner Masthhead preview here
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Masthead Video [720x240]
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Masthead 3 Placeholders [970x250]
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