Connected-Stories fits within the advertising ecosystem without altering current and established processes:
๏ Media Agencies put together the media plan as they would do normally and decide the distribution method (direct, programmatic, ad networks)and make sure formats can be trafficked in full-redirect.
๏ Creatives execute the media plan using Connected-Stories tools and create a personalized storytelling through the Journey Designer.
๏ Connected-Stories integrates generates full-redirect tracks and integrates 3rd party trackings and delivers full redirect tags to the ad servers.
๏ Throughout the campaign, clients and agencies can access the analytics and perform real-time optimizations.
