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Connected-Stories Overview

Creating compelling advertising stories presents some challenges. These days, media space is more overcrowded than ever and Distracted Audience must be engaged at the

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  1. Plan: Define the Consumer Journey
  • Journey Designer: This visual tool allows you to define all stages of the consumer path and define a meaningful and custom-tailored message sequencing flow to shape each stage (Awareness, Engagement and Conversion) according to your campaign objectives.

       2. Create:  Build Your Stories

  • Creative Formats: There are two macro-types of formats available to create your campaign: Video Formats and Rich Media Formats.

  • Dynamic Stories: After setting up a campaign's sequence and selecting the format, you can begin the personalize  your stories.

  • Interactive Widgets: Next step is to implement widgets in your Story.Connected-Stories offers a variety of ready-to-use widgets to help you create the most dynamic and engaging stories for your target audience. Users can interact with widgets via personalized content and that's what makes a story dynamic.

     3. Deliver:  Ad Export

  • Ad Trafficking: Our platform allows you to generate ad tags and deliver them to any ad server and/or exchange to easily traffic your new Connected-Stories' campaign. Supported Ad Tag Types are : HTML5 package, JavaScript tag, VAST2/VPAID url, MRAID and 3RD PARTY TRACKING.To learn more about generating ad tags

      4. Live:  Real-Time Optimization

  • Real-Time Optimization and Machine Learning: Once your flight goes live, Connected-Stories allows you to measure and effortlessly optimize campaigns' traditional KPIs and sequences in real-time, analyzing user interactions with the advertised contents and allowing you to see which formats, stories, placements, and sequences are yielding the best results.
  •  Analytics Dashboard: Here you can view real-time reports and you can determine your live campaign's performance and effectiveness. The Analytics dashboard is composed of 4 main sections: Impressions and Click Throughs, Engagement and Actions, Reach and Frequency and User Journey.

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