Connected-Stories Overview
Creating compelling advertising stories presents some challenges. These days, media space is more overcrowded than ever and Distracted Audience must be engaged at the
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HyperTV's Connected-StoriesTM is the first solution to use artificial intelligence to build personalized video advertising content across all types of digital media in real time.
How to Get Started: The Connected-Stories Workflow
Differently from any platform, the campaign creation process doesn't start with randomly designing and assembling of creatives. The process starts by breaking down the
consumer journey (Awareness, Engagement, Conversion) and defining the relevant set of messages according to each stage of the journey.
After defining the journey and its stages, the creative team can assemble the units and define where to place them in sequence. Connected-Stories AI, according to campaign's objective, then suggests the setup for the conditions at each status of the sequence.
The workflow is then divided into 4 stages: Plan, Create, Deliver, Live.
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Our cloud based system includes:
- Journey Designer: This visual tool allows you to define all stages of the consumer path and define a meaningful and custom-tailored message sequencing flow to shape each stage (Awareness, Engagement and Conversion) according to your campaign objectives.
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- Creative Formats: There are two macro-types of formats available to create your campaign: Video Formats and Rich Media Formats.
Dynamic Stories: After setting up a campaign's sequence and selecting the format, you can begin the personalize your stories.
- Interactive Widgets: Next step is to implement widgets in your Story.Connected-Stories offers a variety of ready-to-use widgets to help you create the most dynamic and engaging stories for your target audience. Users can interact with widgets via personalized content and that's what makes a story dynamic.
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- Ad Trafficking: Our platform allows you to generate ad tags and deliver them to any ad server and/or exchange to easily traffic your new Connected-Stories' campaign. Supported Ad Tag Types are : HTML5 package, JavaScript tag, VAST2/VPAID url, MRAID and 3RD PARTY TRACKING.To learn more about generating ad tags
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- Real-Time Optimization and Machine Learning: Once your flight goes live, Connected-Stories allows you to measure and effortlessly optimize campaigns' traditional KPIs and sequences in real-time, analyzing user interactions with the advertised contents and allowing you to see which formats, stories, placements, and sequences are yielding the best results.
- Analytics Dashboard: Here you can view real-time reports and you can determine your live campaign's performance and effectiveness. The Analytics dashboard is composed of 4 main sections: Impressions and Click Throughs, Engagement and Actions, Reach and Frequency and User Journey.
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