Video ad formats consist of are all those ones hosted formats within a player on the selected publisher's pages.
They can occupy in-stream or out-stream placements.
Video Formats are managed in full redirect via a VPAID tag available in version 2.0 and 3.0; with the adoption of the VAST 4.0, that type of trafficking will also be available.
All video formats are available both in both programmatic and reservation and support interactive, dynamic elements, creatives , and 3rd-party tracking.
Video formats fall into several categoriesC-S has developed several video formats templates:
Horizontal Videos
Vertical Videos
Split-Screen Videos
Smart-L Videos
Static Videos
Dynamic Frame Videos
Horizontal Videos
The horizontal video format is the most frequently adopted type one across both mobile and desktop. This format can be inserted in both in-stream and out-stream placements.
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See Horizontal Video sample here.
Video specs accepted by Connected-Stories:
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Impression Trackers: All IAB certified 3rd party trackers are accepted such as: DCM, Sizmek, Weborama, etc.
Click tags: Accepted click tags include simple urls, utm enriched urls, jump tags, click tracking urls.
Ad Verification Tags: Moat - IAS - Double Verify.
Custom Event Tracking: Availability upon request.
Vertical Videos
Vertical videos are predominantly a mobile format for both in-stream or out-stream placements.
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See Vertical Video sample here.
Video specs accepted by Connected-Stories:
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Impression Trackers: All IAB certified 3rd party trackers are accepted such as: Doubleclick, Sizmek, Weborama, etc.
Click tags: Accepted click tags include simple urls, utm enriched urls, jump tags, click tracking urls.
Ad Verification Tags: Moat - IAS - Double Verify.
Custom Event Tracking: Availability upon request.
Split-Screen Videos
Connected-Stories offers two different types of split-screen videos: Horizontal and Vertical. Horizontal Splits have a widget area below or above the video. Vertical Splits have a widget area to the left or to the right of the video. This format can be inserted in both in-stream and out-stream placements.
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Dimensions: 1/2 - 1/3 - 1/4 - 1/5 - 1/6 of the entire ad format area. - Position: Left of the video or right of the video.
Color: Any RGB color.
Smart-L Videos
Connected-Stories’ Smart-L videos are dynamic formats available both for mobile and desktop. The video starts as a classic horizontal video but when a user hovers its cursor over the video an L-shaped frame appears on the right side and the video moves on the top left corner.
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Dimensions: 448x108
Widgets Available: Interactive Gallery, Add to Calendar, Force Touch, Scratch and Reveal, Quiz/Poll, Interactive Cards, CTAs.
Static Videos
Connected-Stories’ Static Videos support advertisers that do not have video assets but want interactive features within their video placements. A static image, or a series of images, can be assembled to appear like a video. This format can be inserted in both in-stream and out-stream placements.
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Audio can be added to static video formats as long as advertisers have legal rights to reuse the audio files of choice. Copyright free audio can be added to the static videos without limitations.
File type: .mp3
Dynamic Frame Videos
Dynamic Frame Videos starts with the video content occupying the entirety of the ad placement. When the user hovers the cursor on top of the vide, the content zooms out and gets surrounded by a frame. Interactive widgets can be placed in every part of the frame and as well as on overlay on the vide. This format can be inserted in both in-stream and out-stream placements.
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