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After setting up a campaign's sequence and selecting the format, you can begin the process of setting up your stories. Regardless of the format selected, you will create at least one story for each stage of the sequence. In a sequence with 4 different stages (Not Aware, Aware, Engaged, Conversion) you will create a minimum of 4 stories. Each story would include assets reflecting the sequence stage.
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Video/Static Image
The video or static image you choose will become the main asset of your story. This could be a traditional video or an animated background to use as a base.
- You can select a Thumbnail that will appear when your video is paused. If none is selected a thumbnail will generate automatically.
- Under Playback Type select "VOD" if you want your video to start with a one-click or "Live" if you want the video to start automatically.
- Select a title for your video.
- Select a Video (you can choose from the assets you have already uploaded or upload new ones).
- Hit Save to save the story you just created.
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