Video ad formats are all those ones hosted within a player on the selected publisher's pages.
They can occupy in-stream or out-stream placements.
Video Formats are managed in full redirect via a VPAID tag available in version 2.0 and 3.0; with the adoption of the VAST 4.0, that type of trafficking will also be available.
All video formats are available both in programmatic and reservation and support interactive, dynamic elements, creatives and 3rd-party tracking.
C-S has developed several video formats templates:
Horizontal Videos
The horizontal video format is the most frequently adopted one across both mobile and desktop.
This format can be inserted in both in-stream and out-stream placements.
See Horizontal Video sample preview here.
Video specs accepted by Connected-Stories:
Duration: 10” - 15” - 20” - 30”- 60”.
Dimensions: Small (640x360) - Medium (1080x720) - Large (1920x1080)
Size: 5MB - 250MB.
File Types: .mp4 - .mov
Audio specs accepted by Connected-Stories:
Autoplay: Audio OFF
Click to Play: Audio On or Off will depend on publisher/network and the browser where the video ad is running.
Trafficking Connected-Stories ad tags:
Full Redirect: Connected-Stories Horizontal Videos can be exported as VPAID tags or MRAID tags (in-app).
3rd party tracking accepted by Connected-Stories:
Impression Trackers: All IAB certified 3rd party trackers are accepted such as: DCM, Sizmek, Weborama, etc.
Click tags: Accepted click tags include simple urls, utm enriched urls, jump tags, click tracking urls.
Ad Verification Tags: Moat - IAS - Double Verify.
Custom Event Tracking: Availability upon request.
Smart-L Videos
Connected-Stories’ Smart-L videos are dynamic formats available both for mobile and desktop.
In the Smart-L format, the video starts as a classic horizontal video but when the user hovers its cursor on the video, an L-shaped frame appears on the right side and the video moves on the top left corner.
BEFORE MOUSE HOVER
AFTER MOUSE HOVER
See Smart-L Video sample preview here.
Video specs accepted by Connected-Stories:
Duration: 10” - 15” - 20” - 30”- 60”
Dimensions: Small (640x360) - Medium (1080x720) - Large (1920x1080)
Size: 5MB - 250MB
File Types: .mp4 - .mov
The L-shaped area is divided into two sections, a vertical one and a horizontal one.
Vertical Part of the L:
Dimensions: 192x360
Widgets Available: Interactive Gallery, Add to Calendar, Force Touch, Scratch and Reveal, Quiz/Poll, Interactive Cards, CTAs.
Horizontal Part of the L:
Dimensions: 448x108
Widgets Available: Interactive Gallery, Add to Calendar, Force Touch, Scratch and Reveal, Quiz/Poll, Interactive Cards, CTAs.
Smart-L Videos
Connected-Stories’ Smart-L videos are dynamic formats available both for mobile and desktop.
In the Smart-L format, the video starts as a classic horizontal video but when the user hovers its cursor on the video, an L-shaped frame appears on the left side and the video moves on the top left corner.
BEFORE MOUSE HOVER
AFTER MOUSE HOVER
See Smart-L Video sample preview here.
Video specs accepted by Connected-Stories:
Duration: 10” - 15” - 20” - 30”- 60”
Dimensions: Small (640x360) - Medium (1080x720) - Large (1920x1080)
Size: 5MB - 250MB
File Types: .mp4 - .mov
The L-shaped area is divided into two sections, a vertical one and a horizontal one.
Vertical Part of the L:
Dimensions: 192x360
Widgets Available: Interactive Gallery, Add to Calendar, Force Touch, Scratch and Reveal, Quiz/Poll, Interactive Cards, CTAs.
Horizontal Part of the L:
Dimensions: 448x108
Widgets Available: Interactive Gallery, Add to Calendar, Force Touch, Scratch and Reveal, Quiz/Poll, Interactive Cards, CTAs.
Dynamic Frame Videos
Dynamic Frame Videos starts with the video content occupying the entirety of the ad placement. When the user hovers the cursor on top of the vide, the content zooms out and gets surrounded by a frame. Interactive widgets can be placed in every part of the frame and as well as on overlay on the vide. This format can be inserted in both in-stream and out-stream placements.
BEFORE MOUSE
AFTER MOUSE HOVER
See Dynamic Frame Video sample preview here
Video specs accepted by Connected-Stories:
Duration: 10” - 15” - 20” - 30”- 60”
Dimensions: Small (640x360) - Medium (1080x720) - Large (1920x1080)
Size: 5MB - 250MB
File Types: .mp4 - .mov
The Dynamic Frame area is divided into 4 sections: left, right, top, bottom. Below are the specs:
Left/Right Part of the Frame
Dimensions: 125w x 563h (HiDPI 250w x 1126h)
Widgets Available: Interactive Gallery, Add to Calendar, Force Touch, Scratch and Reveal, Quiz/Poll, Interactive Cards, CTAs.
Top/Bottom Part of the Frame:
Dimensions: 750w x 72h (HiDPI 1500w x 144h)
Widgets Available: Interactive Gallery, Add to Calendar, Force Touch, Scratch and Reveal, Quiz/Poll, Interactive Cards, CTAs.