Video ad formats are all those ones hosted within a player on the selected publisher's pages.
They can occupy in-stream or out-stream placements.
Video Formats are managed in full redirect via a VPAID tag available in version 2.0 and 3.0; with the adoption of the VAST 4.0, that type of trafficking will also be available.
All video formats are available both in programmatic and reservation and support interactive, dynamic elements, creatives and 3rd-party tracking.
C-S has developed several video formats templates:
Vertical Videos
Split-Screen Smart-L Videos
Smart-L VideosStatic Left Videos
Dynamic Frame Videos
Horizontal Videos
The horizontal video format is the most frequently adopted one across both mobile and desktop.
This format can be inserted in both in-stream and out-stream placements.
See Horizontal Video sample here.
Video specs accepted by Connected-Stories:
Duration: 10” - 15” - 20” - 30”- 60”.
Dimensions: Small (640x360) - Medium (1080x720) - Large (1920x1080)
Size: 5MB - 250MB.
File Types: .mp4 - .mov
Audio specs accepted by Connected-Stories:
Autoplay: Audio OFF
Click to Play: Audio On or Off will depend on publisher/network and the browser where the video ad is running.
Trafficking Connected-Stories ad tags:
Full Redirect: Connected-Stories Horizontal Videos can be exported as VPAID tags or MRAID tags (in-app).
3rd party tracking accepted by Connected-Stories:
Impression Trackers: All IAB certified 3rd party trackers are accepted such as: DCM, Sizmek, Weborama, etc.
Click tags: Accepted click tags include simple urls, utm enriched urls, jump tags, click tracking urls.
Ad Verification Tags: Moat - IAS - Double Verify.
Custom Event Tracking: Availability upon request.
Smart-L Videos
Vertical Connected-Stories’ Smart-L videos are predominantly a mobile format for both in-stream or out-stream placements.
See Vertical dynamic formats available both for mobile and desktop.
In the Smart-L format, the video starts as a classic horizontal video but when the user hovers its cursor on the video, an L-shaped frame appears on the right side and the video moves on the top left corner.
BEFORE MOUSE HOVER
AFTER MOUSE HOVER
See Smart-L Video sample here.
Video specs accepted by Connected-Stories:
Duration: 10” - 15” - 20” - 30”- 60” .
Dimensions: Small (360x640640x360) - Medium (720x10801080x720) - Large (1080x19201920x1080)
Size: 5MB - 250MB .
File Types: .mp4 - .mov
Audio specs accepted by Connected-Stories:
Autoplay: Audio OFF
Click to Play: Audio On or Off will depend on publisher/network and the browser where the video ad is running.
Trafficking Connected-Stories ad tags:
Full Redirect: Connected-Stories Horizontal Videos can be exported as VPAID tags or MRAID tags.
3rd party tracking accepted by Connected-Stories:
Impression Trackers: All IAB certified 3rd party trackers are accepted such as: Doubleclick, Sizmek, Weborama, etc.
Click tags: Accepted click tags include simple urls, utm enriched urls, jump tags, click tracking urls.
Ad Verification Tags: Moat - IAS - Double Verify.
Custom Event Tracking: Availability upon request.
Split-Screen Videos
Connected-Stories offers two different types of split-screen videos: Horizontal and Vertical.
Horizontal Splits have a widget area below or above the video.
Vertical Splits have a widget area to the left or to the right of the video.
This format can be inserted in both in-stream and out-stream placements.
HORIZONTAL SPLIT- SCREEN
See Horizontal Split-Screen Video sample here.
Horizontal Split Screen Video specs accepted by Connected-Stories:
Duration: 10” - 15” - 20” - 30”- 60”.
Dimensions: 16:9 or wider
Size: 5MB - 250MB.
File Types: .mp4 - .mov
Horizontal Split Screen Video Widget Area:
Dimensions: 1/2 - 1/3 - 1/4 - 1/5 - 1/6 of the entire ad format area. - Position: Above the video or below the video.
Color: Any RGB color.
VERTICAL SPLIT- SCREEN
See Vertical Split-Screen Video sample here.
Vertical Split Screen Video specs accepted by Connected-Stories:
Duration: 10” - 15” - 20” - 30”- 60”.
Dimensions: 9:16 - 1:1 - 4:3.
Size: 5MB - 250MB.
File Types: .mp4 - .mov
Vertical Split Screen Video Widget Area:
Dimensions: 1/2 - 1/3 - 1/4 - 1/5 - 1/6 of the entire ad format area. - Position: Left of the video or right of the video.
Color: Any RGB color.
The L-shaped area is divided into two sections, a vertical one and a horizontal one.
Vertical Part of the L:
Dimensions: 192x360
Widgets Available: Interactive Gallery, Add to Calendar, Force Touch, Scratch and Reveal, Quiz/Poll, Interactive Cards, CTAs.
Horizontal Part of the L:
Dimensions: 448x108
Widgets Available: Interactive Gallery, Add to Calendar, Force Touch, Scratch and Reveal, Quiz/Poll, Interactive Cards, CTAs.
Smart-L Videos
Connected-Stories’ Smart-L videos are dynamic formats available both for mobile and desktop.
In the Smart-L format, the video starts as a classic horizontal video but when the user hovers its cursor on the video, an L-shaped frame appears on the right left side and the video moves on the top left corner.
BEFORE MOUSE HOVER
AFTER MOUSE HOVER
See Smart-L Video sample here.
Video specs accepted by Connected-Stories:
Duration: 10” - 15” - 20” - 30”- 60”
Dimensions: Small (640x360) - Medium (1080x720) - Large (1920x1080)
Size: 5MB - 250MB
File Types: .mp4 - .mov
The L-shaped area is divided into two sections, a vertical one and a horizontal one.
Vertical Part of the L:
Dimensions: 192x360
Widgets Available: Interactive Gallery, Add to Calendar, Force Touch, Scratch and Reveal, Quiz/Poll, Interactive Cards, CTAs.
Horizontal Part of the L:
Dimensions: 448x108
Widgets Available: Interactive Gallery, Add to Calendar, Force Touch, Scratch and Reveal, Quiz/Poll, Interactive Cards, CTAs.
Static Videos
Connected-Stories’ Static Videos support advertisers that do not have video assets but want interactive features within their video placements.A static image, or a series of images, can be assembled to appear like a video
.
This format can be inserted in both in-stream and out-stream placements.
HORIZONTAL STATIC
VERTICAL STATIC
See Static Video sample here.
Image specs accepted for Static Horizontal Videos:
Dimensions: Medium (1080x720) - Large (1920x1080)
Size: 50MB - 250MB
File Types: .jpeg - .png
Image specs accepted for Static Vertical Videos:
Dimensions: Medium (720x1080) - Large (1080x1920)
Size: 50MB - 250MB
File Types: .jpeg - .png
Audio specs accepted by Connected-Stories:
Audio can be added to static video formats as long as advertisers have legal rights to reuse the audio files of choice. Copyright free audio can be added to the static videos without limitations.
File type: .mp3
Dynamic Frame Videos
Dynamic Frame Videos starts with the video content occupying the entirety of the ad placement. When the user hovers the cursor on top of the vide, the content zooms out and gets surrounded by a frame. Interactive widgets can be placed in every part of the frame and as well as on overlay on the vide. This format can be inserted in both in-stream and out-stream placements.
BEFORE MOUSE
AFTER MOUSE HOVER
See Dynamic Frame Video sample here
Video specs accepted by Connected-Stories:
Duration: 10” - 15” - 20” - 30”- 60”
Dimensions: Small (640x360) - Medium (1080x720) - Large (1920x1080)
Size: 5MB - 250MB
File Types: .mp4 - .mov
The Dynamic Frame area is divided into 4 sections: left, right, top, bottom. Below are the specs:
Left/Right Part of the Frame
Dimensions: 125w x 563h (HiDPI 250w x 1126h)
Widgets Available: Interactive Gallery, Add to Calendar, Force Touch, Scratch and Reveal, Quiz/Poll, Interactive Cards, CTAs.
Top/Bottom Part of the Frame:
Dimensions: 750w x 72h (HiDPI 1500w x 144h)
Widgets Available: Interactive Gallery, Add to Calendar, Force Touch, Scratch and Reveal, Quiz/Poll, Interactive Cards, CTAs.