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1) Anchor plan plan
Plan: Define the Consumer Journey
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Thanks to Connected Stories' Journey Designer decision tree, you can define all the stages of the consumer path and how to transition from one stage to another. It is good to before set up your sequence and then build your campaign so that you will have a clearer idea of what you need to do.
To see how to setup a sequence see the Journey Designer section.
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Storyboard: Just as the Journey Designer is to define the stories' sequence in the consumer journey, the storyboard is a tool that allows you to design a sequence of widgets within a single story. Through the storyboard, you will be able to define how widgets behave within a story according to the users' interactions with them.
To learn more on how to use the Storyboard, visit the Storyboard section.
3) Anchor deliver deliver
Deliver: Ad Export
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HTML5/JS Tag: These kinds of exports allow to traffic the stories in a dynamic way. Here you will be able to leverage all the magic of Connected-Stories in terms of both widgets and message sequencing;
JavaScript Tag: This ad tag provides a higher level of interaction on the ad unit such as an expandable unit;
VAST/VPAID Tags: These types of exports allow to deliver ad units for compliant Video Players and are only used for Preroll and Fullscreen video formats;
MRAID Tag: This type of tag allows to traffic Connected-Stories' interactive ads within any kind of mobile app;
Tracking Pixel and Click Command Tag: This type of tag allows to keep track of impressions and clicks for unsupported third party redirect.
To learn more about generating ad tags see the Ad Export section.
4) Anchor live live
Live: Real-Time Optimization
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When your campaign goes online, the status in the "Campaigns" page will be set on "LIVE", while once that the campaign is over, the status will be changed in "EXPIRED".
To learn more visit the Real-Time Optimization section.