Create Stories
Stories have 3 main components that need to be defined: Story Data, Video (or Static Image), and Widgets. To make these components work together into one dynamic message sequence, you have to set the conditions at the story level using the Storyboard.
Below is the basic step by step process of how to create a story.
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After setting up both campaign and format, you can begin the process of setting up a story. A format can have as many stories as you want associated with it. Stories are the creative materials customized to become dynamic ads. These are what the end-users will be seeing and interacting with.
First, you have to click on the Format where you want to create a story in, this will lead you to this page where you input and upload materials.
- Story Data
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CREATE STORIES
Once you created your format inside a campaign and set up your sequence, you can start build your interactive stories which are the ones that user will effectively see once the campaign will go live. Regardless of the format selected, you will create at least one story for each stage of the sequence (i.e. in a sequence with four different stages - Not Aware, Aware, Engaged, Converted - you will create a minimum of four stories).
To begin, click on the format you want to work with and then click on "New Story" button and then you will have to define your story according to C-S three main components:
1. STORY DATA Anchor storydata storydata
Once you have clicked on "New Story" button, it will open Story Data page where you can define the main settings of the story you are creating.
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Below are explained in few steps all this section's setting:
- Assign a name to your new story in a "Status_Format_Publisher" form . We suggest you to give a name in order to facilitate easier tracking.
- Example: Not Aware_Masthead_NYT
- If needed, select a background image URL (you can choose from the assets you have already uploaded or upload new ones). Background Images are will be displayed in the ad's background .The and the size of the background image URL will depend on the format of your campaign.you chose;
- Choose Workflow status. : "Draft" will save your story without publishing it , while "Published" will make the story go live right after saving it.
- Context allows you to select which "end action" from the rules engine of the campaign will trigger the story you are creating. This is to be defined when personalizing the consumer journey.
- Through the drop down list you can assign the rules engine specific to the story you are creating. This will enable you to personalize the single events within the story.
- Through Game option, you can define a gaming option for your story by selecting one of the many available choices.
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- means that the story is ready to be trafficked;
- Status allows you to associate the story to a specific stage of the sequence applied to the campaign. If you are lost and don't know what we are talking about, see the Journey Designer section;
- Storyboard allows you to assign a sequence to all your widgets based on user interaction within a single story. It may be your first story and you have not defined widgets yet but no worries, you can always add the storyboard later. To learn more about Storyboard, visit the Storyboard section;
- The Game option allows you to setup a gamification to a story. Thanks to this, users will be able to interact with a story and its widgets to collect points, rewards and other fun things that increase your story's engagement
2. VIDEO / STATIC IMAGINE Anchor video video
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The video or static image you choose will become the main asset of your story. This could be a traditional video or an animated background to use as a base
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- You can select a Thumbnail that will appear when your video is paused. If none is selected a thumbnail will generate automatically.
- Under Playback Type select "VOD" if you want your video to start with a one-click or "Live" if you want the video to start automatically.
- Select a title for your video.
- Select a Video (you can choose from the assets you have already uploaded or upload new ones).
- Hit Save to save the story you just created.
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3. WIDGETS Anchor widgets widgets
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After defining Story Data and
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added video or static image, you can further customize your story
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in the story editor
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among a variety of widgets
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offered by C-S to make your story more dynamic and personalized.
