Video Ad Formats

Video ad formats are all those ones hosted within a player on the selected publisher's pages.

They can occupy in-stream or out-stream placements.

Video Formats are managed in full redirect via a VPAID tag available in version 2.0 and 3.0; with the adoption of the VAST 4.0, that type of trafficking will also be available.

All video formats are available both in programmatic and reservation and support interactive, dynamic elements, creatives and 3rd-party tracking.

C-S has developed several video formats templates:

• Perspective Frame Videos

• Smart-L Videos

• Dynamic Frame Videos

• Split Screen Videos

• Panorama Right Videos

• Panorama Left Videos

• Landscape Right Videos

• Landscape Left Videos

• Open Frame Videos

• U Videos

PERSPECTIVE FRAME VIDEOS

Open Frame video template is the most frequently adopted type across both mobile and desktop. This format can be inserted in both in-stream and out-stream placements.

See Perspective Frame preview here.

SMART-L VIDEOS

Smart-L-Right videos are dynamic formats available both for mobile and desktop. The video starts as a classic horizontal video but when a user hovers its cursor over the video or at a specific timecode, an L-shaped frame appears on the right side and the video moves on the top right corner.

See Smart-L preview here.

The L-shaped area is divided into two sections, a vertical one and a horizontal one.

DYNAMIC FRAME VIDEOS

Dynamic Frame videos starts with the video content occupying the entirety of the ad placement. When the user hovers the cursor on top of the video or at a specific timecode, the content zooms out and gets surrounded by a frame. Interactive widgets can be placed in every part of the frame and as well as on overlay on the vide.

See Dynamic preview here.

The Dynamic Frame area is divided into 4 sections: left, right, top, bottom. Below are the specs:

SPLIT SCREEN VIDEOS

Vertical Splits have a widget area to the left or to the right of the video. This format can be inserted in both in-stream and out-stream placements.

See Split Screen preview here.

PANORAMA RIGHT VIDEOS

Panorama videos allow for a high degree of user engagement as a widget area is well defined wrapping up the video itself without overlaying on top of it. Thus, users can enjoy the content they are watching while interacting with any sort of widget on the right-end side.

See Panorama Right preview here.

PANORAMA LEFT VIDEOS

Panorama videos allow for a high degree of user engagement as a widget area is well defined wrapping up the video itself without overlaying on top of it. Thus, users can enjoy the content they are watching while interacting with any sort of widget on the right-end side.

See Panorama Left preview here.

LANDSCAPE RIGHT VIDEOS

Landscape video template is the most frequently adopted type across both mobile and desktop. This format can be inserted in both in-stream and out-stream placements.

See Landscape Right preview here.

LANDSCAPE LEFT VIDEOS

Landscape video template is the most frequently adopted type across both mobile and desktop. This format can be inserted in both in-stream and out-stream placements.

See Landscape Left preview here.

OPEN FRAME VIDEOS

Open Frame video template is the most frequently adopted type across both mobile and desktop. This format can be inserted in both in-stream and out-stream placements.

See Open Frame preview here.

U VIDEOS

Vertical Splits have a widget area to the left or to the right of the video. This format can be inserted in both in-stream and out-stream placements.

See U preview here.

SEE ALSO: Rich Media Formats