Connected-Stories fits within the advertising ecosystem without altering current and established processes:
๏ Advertisers put together the media plan and make sure formats can be trafficked in full-redirect.
๏ Creatives execute the media plan using Connected-Stories tools and create a personalized storytelling through the Journey Designer.
๏ Connected-Stories generates full-redirect tracks and integrates 3rd party trackings.
๏ Throughout the campaign, clients and agencies can access the analytics and perform real-time optimizations.
