Agile advertising calls for a rapid, transparent, and adaptable process that allows marketers to measure and apply learnings without having to go back to square one. The way Connected-Stories is built provides an advertising marketing technology solution that improves the overall speed, predictability, and adaptability of your advertising campaigns to effectively meet the needs of your target audience.
Connected-Stories is the first solution to use artificial intelligence to build personalized content sequences in real-time.
Optimizing Real-Time Data
- After publishing your campaign, you are able to view real-time reports and analytics via the dashboard linked to your account.
- You can determine your live campaign's performance and effectiveness against the objectives set for your new campaign.
- Once you get the data you need and decide on the direction you want to pursue, you can immediately apply your learnings to your strategy.
- Edit your content and adapt your ad units to the actual user's behavior in the Connected Stories platform.
- You can check out your performance at any time and change your campaign approach as many times as you want without having to change any tags, seek approvals or wait for the end of the campaign to do so.
There are 3 main sections you can focus on when optimizing your data:
A. Sequence Optimization
- Your campaign follows a specific sequence depending on the interaction with your initial ad material.
- Connected Stories can show which of the possible sequences is performing the best with your customer.
- Once you've determined this, you can immediately disregard the low performing sequences to focus your strategy on the most effective one.
- From here, the interaction will be optimized in real-time.
B. Conditions Optimzation
- With the Journey Designer, certain conditions were set to trigger interaction/s with your ad.
- After running a campaign for a certain period of time, Connected Stories can identify which of your conditions trigger interactions from your target market.
- If any of the conditions are not generating engagement, you can adjust the parameters accordingly to accommodate the actual customer behavior.
- From here, the most effective condition will create more engagement with your target market.
C. Creatives Optimization
- Variations in ad materials are very common for campaigns to allow consumer consumption review.
- The change can be as simple as color, copy or image changes.
- With Connected Stories, you are able to see in real time which of your ad version/s has positive, negative or no effect with your market.
- From this information, you can single out the most effective variation and optimize it for your remaining campaign time.