The General Analytics dashboard collects all useful campaign data to provide a clear and detailed view of ad campaign performance. It provides instant access to essential metrics that offer insights into:
Impression: total number of impressions, viewable impression, requested impression, served rate, viewability rate
Click: clickthrough, CTR, unique clickthrough
Video: VTR, video completes
Lead: generated leads
All data can be visualized with graphs and can be filtered by day, device, browser, and operating system, enabling more detailed analysis of campaign performance and quick identification of any significant trends or patterns. This level of control and detail allows marketing strategies to be adjusted and optimized based on specific audience needs and campaign performance, ensuring more effective results and better allocation of marketing resources.