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Before creating your interactive campaign, it's better if you create your sequence so that you can have a more clear idea of the stories' number you will have to set up.

Connected Stories Journey Designer is the tool the allows to create sequences of video ads based on 1st and 3rd party data.

Through its intuitive and visually striking interface, you can easily setup stages (orange boxes) and conditions (blue and light blue boxes) through a drag and drop motion. 


Setting up a Sequence

  1. To access the Journey Designer, enter into the Format level and click on the "Journey Designer" tab in the navigation menu on the left; 
  2. Firstly, give a "Name" to your new sequence;
  3. Then you can start to drag and drop all the blocks you need. Remember that every sequence always begins with a User Data block that represents the beginning of the consumer journey of each single user. 

Three Main Blocks for a Sequence

When setting up a sequence, you can find three types of boxes:

  1. Blue - If Then Else
  2. Light Blue - Switch
  3. Orange - Stage


Tip: All blocks can be dragged and dropped to be positioned on the Journey Designer canvas and, in order to save the sequence, you need to make sure all the blocks are properly connected to one another.


1.  If Then Else: 

This block allows you to set conditions and sub-conditions to further breakdown your sequence. 
The Journey Designer counts more than 30 1st party conditions and even more 3rd party conditions that can be easily selected through a dynamic drop-down list.

See below how to insert an "If then else" box:

  1. To insert an "If Then Else" block just drag and drop the block on the left top corner into your main framework;

  2. Name the block;

  3. Define the conditions: you can setup a block to have a true output if "All", "None", or "Any" of the conditions are met;

  4. Save your new block;

  5. Each "If then else" block has one input and two outputs: to link blocks you need to drag and drop the arrow from a block to another one;

  6. The two outputs need to be connected to a respective block each representing an answer to the condition. They are:

    1. True (green-labeled)
    2. False (red-labeled).  

If this is your first block, connect "User Data" block to it.

For a detailed list of all the conditions visit the Conditions section.

This gif give a sample to how to set up a condition. In this case it has been chose the "Video View" one: it will be true if more than 25% of the whole video duration has been seen by the user.

2.  Switch: This block behaves like the "If Then Else" one with the only difference that outputs are unlimited. 

  1. To insert a "Switch" block just drag and drop the block on the left top corner into your main framework
  2. Name the block;
  3. Define the conditions: you can setup a block to have a true output if "All", "None", or "Any" of the conditions are met;
  4. Save your new block;
  5. Each "Switch" block has one input and many outputs you want: to link blocks you need to drag and drop the arrow from a block to another one;
  6. The outputs need to be connected to a respective block each representing an answer to the condition. If this is your first block, connect "User Data" block to it.

For a detailed list of all the conditions visit the Conditions section.

3.   Stage: This block represents each single story of your sequence.

  1. To insert a "Stage" block just drag and drop the block on the left top corner into your main framework;

  2. Name the block according to the stage of the consumer journey in that specific sequence;

  3. Save your new block;

  4. Each "Stage" block has only one input: to link blocks to their condition, you need to drag and drop the arrow from a block to another one;

Always remember that in your sequence you have to put as many stages as the stories you have to create and you can never repeat the same stage twice.


After setting the Journey Designer, you can always go back and adjust the parts according to your furnished stories or changes in sequence.

With versioning, sequences created through the Journey Designer can be optimized on the fly without losing track of any changes made.You can save different versions of the same Journey Designer and easily switch from version A to version B without the need to build a new sequence. This is particularly useful for those who intend to do any A/B testing during an ongoing campaign.


Below a sample sequence execution following a consumer journey of 4 main stages (Awareness - Engagement - Consideration - Conversion).


IMPORTANT: It is key to appreciate how the consumer journey is a non-linear path. Every user goes from A to Z in a different way and not necessarily going through all the intermediate stages. The beauty of the Journey Designer is that users don't get stuck into stages they don't belong to. Everybody is unique and the Journey Designer can take into consideration everybody's unique behavior 


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