Archived: Fit Within the Ecosystem
- Tommaso Vaccarella
- Anthony Marrone (Unlicensed)
- Francesca Martino (Unlicensed)
- Veronica Mauri
Connected-Stories fits within the advertising ecosystem without altering current and established processes:
๏ Advertisers put together the media plan and make sure formats can be trafficked in full-redirect.
๏ Creatives execute the media plan using Connected-Stories tools and create a personalized storytelling through the Journey Designer.
๏ Connected-Stories generates full-redirect tracks and integrates 3rd party trackings.
๏ Throughout the campaign, clients and agencies can access the analytics and perform real-time optimizations.
ADVERTISER SIDE
Connected-Stories works seamlessly with advertisers and agencies centralizing dynamic creatives formation, distribution and analysis across any channel and buying method.
PUBLISHER SIDE
Connected-Stories fits seamlessly within publishers’ advertising stacks enabling them to increase the value of their inventory and audiences through data-driven creative solutions.
