Video formats consist of all those hosted formats within a player on the publisher's pages.
They can occupy in-stream or out stream placements.
Video Formats are managed in full redirect via a VPAID tag available in version 2.0 and 3.0; with the adoption of the VAST 4.0, that type of trafficking will also be available.
All video formats are available in both programmatic and reservation and support interactive, dynamic elements creatives, and 3rd-party tracking.
Video formats fall into several categories:
Horizontal Videos
Vertical Videos
Split-Screen Videos
Smart-L Videos
Static Videos
Dynamic Frame Videos
Horizontal Videos
The horizontal video format is the most frequently adopted type across both mobile and desktop. This format can be inserted in both in-stream and out-stream placements.
See Horizontal Video sample here
Vertical Videos
Vertical videos are predominantly a mobile format for both in-stream or out-stream placements.
See Vertical Video sample here
Split-Screen Videos
Connected-Stories offers two different types of split-screen videos: Horizontal and Vertical. Horizontal Splits have a widget area below or above the video. Vertical Splits have a widget area to the left or to the right of the video. This format can be inserted in both in-stream and out-stream placements.
VERTICAL SPLIT- SCREEN
HORIZONTAL SPLIT- SCREEN
See Split-Screen Video sample here
Smart-L Videos
Connected-Stories’ Smart-L videos are dynamic formats available both for mobile and desktop. The video starts as a classic horizontal video but when a user hovers its cursor over the video an L-shaped frame appears on the right side and the video moves on the top left corner.
BEFORE MOUSE
AFTER MOUSE HOVER
See Smart-L Video sample here
Static Videos
Connected-Stories’ Static Videos support advertisers that do not have video assets but want interactive features within their video placements. A static image, or a series of images, can be assembled to appear like a video. This format can be inserted in both in-stream and out-stream placements.
HORIZONTAL STATIC
VERTICAL STATIC
See Static Video sample here
Dynamic Frame Videos
Dynamic Frame Videos starts with the video content occupying the entirety of the ad placement. When the user hovers the cursor on top of the vide, the content zooms out and gets surrounded by a frame. Interactive widgets can be placed in every part of the frame and as well as on overlay on the vide. This format can be inserted in both in-stream and out-stream placements.
BEFORE MOUSE
AFTER MOUSE HOVER
See Dynamic Frame Video sample here