Rich media formats consist of all those display formats defined and regulated by the IAB that can have different measures (300x250, 970x250, 300x600, etc.). All rich-media formats are managed in full redirect via Javascript, HTML5, or MRAID (in-app) tags and are all available in both programmatic and reservation.
All rich-media formats support in-banner video, interactive elements, dynamic creatives and 3rd-party tracking.
The most used rich-media formats on Connected Stories are:
MASTHEAD 970x250
Masthead Format is a highly interactive format allowing advertisers to insert videos, quizzes, and all of the other remaining C-S widgets in order to create engaging experiences for the users.
The Masthead should be treated as a canvas without any limitation in terms of creativity within the 970x250 area available.
See in-anner Masthhead preview here
See Masthhead preview here
See Masthhead preview here
HALFPAGE 300x600
In this Connected Stories format you can find a little video and a bigger companion below it. Both elements are clickable and the companion can be personalised with static and interactive elements according to client’s preferences.
See Halfpage preview here See Halfpage preview here
MPU 300x250
This Connected Stories format is made up by one video and one companion on the bottom side of the player. Both elements are clickable and the companion can be personalised with static and interactive elements according to client’s preferences.
See MPU preview here See MPU preview here
See MPU preview here See MPU preview here
Other Rich Media Video Formats