Create Stories
After uploading assetssetting up both campaign and format, you can begin the process of structuring stories.
1) Add a Campaign
A) Click on the Campaigns tab in the navigation bar on the left.
B) Select Add Campaign button to create a new campaign. To edit, export, or delete an existing one click on the "..." right next to the existing campaign.
C) Name the new campaign
D) At this stage you can already define the Rules Engine in order to set up your campaign's objective, or you can always come back later to assign a Rules Engine when ready.
2) Add Format
A campaign can have as many formats as requested by the digital brief, based on the media plan. Formats are defined by your campaigns ads placements.
To see a complete list of the formats supported visit the Ad Formats section.
A) Select the campaign you just created in order to add new formats.
B) Click on Add Format button to add a new format.
C) Name the new format.
D) Under frontend template select the placement format you want to setup.
E) Save format.
F) By clicking add format, you can add more formats to the campaign.
G) Clicking on the format you just created will move you to the stories creation section.
3) Add Story
A format can have as many stories as needed. To personalize the consumer journey you'll need to create a story for each of the consumer states, called "Contexts", that you'll define in the rules engine of the campaign. For more details visit the Rules Engine section.
A) Select the format you just created in order to add new storiessetting up a story,
A format can have as many stories as associated with it as you want. Stories are the actual dynamic ads and are 100% customizable. Stories are what the end-users will be shown.
A) Select the format you want to add a new story to.
Stories have 3 main components that need to be defined: Story Data, Video, and Widgets.
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