Below is the ideal  ideal workflow for creating a campaign using Connected Stories NEXT . C-S NEXT workflow is divided into 4 main in 4 easy steps: 

1. Strategy Planning;
2. Format Creation;
3. Ads Delivery;
4. Campaign Monitoring.

1)  

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plan plan

STRATEGY PLANNING: Define the Consumer Journey

Thanks to Connected Stories NEXT Journey Designer, you can define all the stages of the consumer path and how to transition from one stage to another. It is 's good to set up create this journey first so you have a clearer idea of what you need to do.can create a successful ad campaign. 

To see how to set up a sequence see the Journey Designer section.

To learn more on how to use the Storyboard, visit the Storyboard section.

2) 

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FORMAT CREATION: Build Your Stories

Collect, gather or create the needed assets for your campaign sequence as defined in step 1.  

Upload these your identified assets (videos, images, etc.) , that will be used for your story , into into the Connected Stories NEXT Asset Gallery.

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After uploading your creative assets, you can begin to build your stories! The story creation process is organized into four two main steps: 

1. Add a Campaign: The campaign houses all your interconnected ad units and this is the first piece needed to get startedads. In each Campaign you'll be able to add as many formats and stories as you want; 

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To Add and Campain: 

1. Click on "Add campaignImage Added" to start creating your new campaign;

2. "Name" your campaign so that you will always be able to recognize it;

3. Select the "Brand" for whom you are creating the campaign. If you don't find it in the list, click on "Add brand" to add a new one which will always be present in your brand's list;

4. Select the "Industry" to whom belongs your brand;

5. Select "Media agency" if your brand have one.

/wiki/spaces/CON/pages/525140031In a campaign you can include as many formats as planned. Connected-Stories supports a wide variety of ad formats according to your needs (mobile, desktop, Smart-L, Dynamic Frame...);

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To see a complete list of the formats supported by Connected-Stories and how to set them up visit the Ad Formats section.

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1. Industry" that your brand best fits into

2. Enter the amount of "Impressions" you hope to attain 

3. .Add a "Start Date" and an "End Date"  of your campaign 

2. Add Stories: Stories are the individual ad units that are created within each ad format and that you connect into a sequence; these ads that you can create and enhance; stories are what users will end up watching. According to the sequence setup, each Each story will serve a different purpose at each stage of the consumer journey.  To make stories more dynamic and engagingOnce editing your stories, Connected - Stories NEXT offers a variety of widgets that can be added to them. It is possible to design a widget sequence based on user interactions and add to a story as many widgets as you see fit. 

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 make stories more dynamic and engaging, . 

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1. Click on "Image Added" to create a new story

2. "Name" your new story

3. Select the "Placement" that will support your assets

4. Enter the amount of "Impressions" you hope to attain 

To see a more in-depth explanation of how to set up and edit a story visit the Stories section.

/wiki/spaces/CON/pages/525402185 Just as the Journey Designer is to define the stories' sequence in the consumer journey, the storyboard is a tool that allows you to design a sequence of widgets within a single story. Through the storyboard, you will be able to define how widgets behave within a story according to the users' interactions with them.

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To learn more on how to use the Storyboard, visit the Storyboard sectionTo see a complete list of the formats supported by Connected Stories NEXT and how to set them up visit the Ad Formats section.

3) 

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deliver deliver

ADS DELIVERY: Ad Export

Once you created all your stories within a campaign, the C-S NEXT platform also allows you to generate ad tags and deliver them to any ad server and/or exchange to easily traffic your new Connected-Stories campaign. Once your creative is finalized and ready to be trafficked all that is left to do is export the tagsNEXT campaign.

Connected-Stories NEXT provides different exporting options for its units:

• HTML5/JS Tag: These kinds of exports allow to traffic the  traffics stories in a dynamic way. Here Using this tag, you will be able to leverage all the magic of Connected-Stories in terms of both benefit from Connected Stories NEXT widgets and message sequencing;

• JavaScript Tag:This ad tag  provides a higher level of interaction on the ad unit such as an expandable unit;

• VAST/VPAID Tags: These types of exports allow to deliver ad units for compliant Video Players and are only compatible with Video Players. Only used for Preroll and Fullscreen video formats;

• MRAID Tag:  This type of tag allows to traffic Connected-Stories' interactive used for interactive ads within any kind of mobile app;

• Tracking Pixel and Click Command Tag: This type of tag allows to keep track of tracks impressions and clicks for any unsupported third-party redirectredirects.

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 To learn more about generating ad tags see the Ad Export section.

4) 

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CAMPAIGN MONITORING: Real-Time Optimization

Connected - Stories NEXT allows you to effortlessly analyze and optimize your strategy and creativities at any point in time during your campaign. We make data available to you the moment your campaign goes live , so that you can see which formats, stories, and sequences are yielding the best results.

When your campaign goes online, the status in on the Campaign page will be set on to "Live", while once . Once that campaign is over, the status will be changed  in changed to "EXPIRED".

To learn more visit the Real-Time Optimization section.NEXT STEP: Start planning your campaign's sequence >>