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C-S Studio is a codeless environment designed for easily setting up any type of ad video creatives.Everything
On C-S studio everything is built on a timeline-based system where events containing an unlimited amount of interactive widgets are assigned a specific timecode.
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Timecodes determine when the events are to be triggered on the video ad.
Precision Editing
The interactive
Interactive widgets can be easily assembled through more than 15 + templates available and will help you to create the most dynamic and engaging stories for your target audience.
Once setup, each widget can be placed anywhere on the video through a precision editing tool.
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Once the video ad has been completed , one and enriched with some interactive widgets, you can export the ad tags through a one-click method and upload them on any DSP or Ad Server as a full-redirect tagtags.
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C-S Forkflow
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The workflow is then defined into 4 stages: Plan, Create, Deliver, Live.
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1) Plan: Define the Consumer Journey
Thanks to Connected - Stories provides the ' Journey Designer , a visual tool that allows , you to can define all the stages of the consumer path and how to purchase and the transition from one stage to another. The Journey Designer also provides you with the option of using one of our highly optimized default sequences.To make things even easier, Connected-Stories provides a number of default sequences to choose and can be used right away. Default Sequences are previously designed sequences effectively used in other campaigns and therefore highly optimized to yield the best results (click on the link to view the available templates).
To see how to setup a sequence see the Journey Designer section.
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Collect, gather or create the needed assets for your campaign sequence ( as defined in step 1). Upload
Upload these identified assets (videos, images, etc.) into the Connected-Stories media library and then start building the actual ad units that will be used for your story.
After uploading your creative assets, you can begin to build your content sequences. stories: Connected-Stories offers a variety of ready-to-use widgets templates to help you create the most dynamic and engaging stories for your target audience.
The story creation process is organized into three four main steps: Campaign, Format, Story.IMPORTANT: Each campaigns contains a set of formats (display, social, etc.) and consequentially each format contains a set of stories based on the sequence applied to each campaign. For instance, if a sequence composed of three stages is applied to each format of a campaign, then each format will contain three stories each.
Add a Campaign
: The campaign houses all your interconnected ad units
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and this is the first piece needed to get started. In each Campaign you'll be able to add as many formats and stories
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you want;
- Add Formats: Under a campaign, you
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- can include as many formats as planned.
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- Connected-Stories supports a wide variety of ad formats according to your needs (mobile, desktop,
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- smart-L and split screen).
To see a complete list of the formats supported and how to set them up visit the Ad Formats section.
Add Stories
: Stories are the individual ad units that are created within each
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ad format and that you connect into a sequence
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; these are what
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users will end up watching.
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According to the sequence setup, each story will serve a different purpose at each stage of the consumer journey.
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To make
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stories more dynamic and engaging, Connected-Stories offers a variety of widgets that can be added to them. It is possible to design a widget sequence based on user
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interactions and
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add as many widgets to a story as you see fit.
To see how to setup and edit a story visit the Stories section.
Storyboard
: Just as the Journey Designer is to define the stories' sequence
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in the consumer journey, the storyboard is
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a tool that allows to design a sequence of widgets within a single story. Through the storyboard, you will be able to define how widgets behave within a story according to the users' interactions with it.
To learn more on how to use the Storyboard, visit the Storyboard section.
3) Deliver: Ad Export
Our platform allows you to generate ad tags and deliver them to any ad server and/or exchange to easily traffic your new Connected-Stories campaign.
Once your creative is finalized and ready to be trafficked all that is left to do is export the tags.
Connected-Stories provides different exporting options for its units:
HTML5/JS Tag:
These kinds of exports allow to traffic the stories in a dynamic way. Here you will be able to leverage all the magic of Connected-Stories in terms of both widgets and message sequencing.;
JavaScript Tag
This Ad Tag : This ad tag provides a higher level of interaction on the Ad Unit, for example an Expandable Unit.ad unit such as an expandable unit;
VAST/VPAID Tags:
These types of exports allow to deliver ad units for compliant Video Players
. These types of exportand are only used for
PrerollsPreroll and Fullscreen video formats
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MRAID Tag:
This type of tag allows to traffic Connected-Stories
ad' interactive ads within any kind of mobile app
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Tracking Pixel and Click Command Tag:
This type of tag allows to keep track of impressions and clicks for unsupported third party redirect.
To learn more about generating ad tags see the Ad Export section.
4) Live: Real-Time Optimization
Connected-Stories allows you to effortlessly optimize on the fly analyze and optimize your strategy and creativities at any point in time during your campaign. We make data available to you the moment your campaign goes live, allowing so that you to can see whitch which formats, stories , placements, and sequences are yielding the best results. Analyze and optimize your strategy and creativities at any point in time during your campaign.
When your campaign goes online, the status in the "Campaigns" page will be set on "LIVE", while once that the campaign is over, the status will be changed in "EXPIRED".
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