Below we show you in few lines the ideal workflow on our Connected Stories platform so that you can have the best both in terms of time and your campaign's final result.

C-S workflow is defined simply divided into 4 stagesmain steps: 

1. Plan

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1. ;
2. Create;
3. Deliver;
4. Live.

1)

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plan plan

Plan: Define the Consumer Journey

Thanks to Connected Stories' Journey Designer visual tooldecision tree, you can define all the stages of the consumer path and how to transition from one stage to another. It is good to before set up your sequence and then build your campaign so that you will have a clearer idea of what you need to do.

To see how to setup a sequence see the Journey Designer section.  

2) 

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Create: Build Your Stories

Collect, gather or create the needed assets for your campaign sequence as defined in step 1.  

Upload these identified assets (videos, images, etc.) into the Connected-Stories media library and then start building the actual ad units , that will be used for your story, into the Connected-Stories media library.

After uploading your creative assets, you can begin to build your stories: Connected-Stories offers a variety of ready-to-use templates to help you create the most dynamic and engaging stories for your target audience.

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• Add a Campaign: The campaign houses all your interconnected ad units and this is the first piece needed to get started. In each Campaign you'll be able to add as many formats and stories you want; 

• Add Formats: Under a campaign, you can include as many formats as planned. Connected-Stories supports a wide variety of ad formats according to your needs (mobile, desktop, smart-L and split screen)., Dynamic Frame...);

  To see a complete list of the formats supported and how to set them up visit the Ad Formats section.

• Add Stories: Stories are the individual ad units that are created within each ad format and that you connect into a sequence; these are what users will end up watching. According to the sequence setup, each story will serve a different purpose at each stage of the consumer journey. To make stories more dynamic and engaging, Connected-Stories offers a variety of widgets that can be added to them. It is possible to design a widget sequence based on user interactions and  add add as many widgets to a story as you see fit. 
  

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• Storyboard: Just as the Journey Designer is to define the stories' sequence in the consumer journey, the storyboard is a tool that allows you to design a sequence of widgets within a single story. Through the storyboard, you will be able to define how widgets behave within a story according to the users' interactions with itthem.
  

          To learn more on how to use the Storyboard, visit the Storyboard section.

3)

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deliver deliver

Deliver: Ad Export

Once you created all your stories within a campaign, C-S platform also allows you to generate ad tags and deliver them to any ad server and/or exchange to easily traffic your new Connected-Stories campaign.

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 To learn more about generating ad tags see the Ad Export section.

4)

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Live: Real-Time Optimization

Connected-Stories allows you to effortlessly analyze and optimize your strategy and creativities at any point in time during your campaign. We make data available to you the moment your campaign goes live, so that you can see which formats, stories and sequences are yielding the best results.

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