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After uploading your creative assets, you can begin to build your stories: Connected-Stories offers a variety of ready-to-use templates to help you create the most dynamic and engaging stories for your target audience.
The story creation process is organized into four main steps:
Add a Campaign: The campaign houses all your interconnected ad units and this is the first piece needed to get started. In each Campaign you'll be able to add as many formats and stories you want;
Add Formats: Under a campaign, you can include as many formats as planned. Connected-Stories supports a wide variety of ad formats according to your needs (mobile, desktop, smart-L, Dynamic Frame...);
To see a complete list of the formats supported and how to set them up visit the Ad Formats section.
Add Stories: Stories are the individual ad units that are created within each ad format and that you connect into a sequence; these are what users will end up watching. According to the sequence setup, each story will serve a different purpose at each stage of the consumer journey. To make stories more dynamic and engaging, Connected-Stories offers a variety of widgets that can be added to them. It is possible to design a widget sequence based on user interactions and add as many widgets to a story as you see fit.
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To learn more on how to use the Storyboard, visit the Storyboard section.
3) Anchordeliver deliver
Deliver: Ad Export
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deliver |
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To learn more about generating ad tags see the Ad Export section.
4) Anchorlive live
Live: Real-Time Optimization
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live |
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To learn more visit the Real-Time Optimization section.