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Below is the ideal workflow workflow for creating a campaign using Connected Stories NEXT . C-S NEXT workflow is divided into 4 main in 5 easy steps:

S trategy Planning;
Upload assets, input widgets and trackers ;
F ormat Creation Plan your strategy;
Ads DeliveryExport tags;
Campaign Monitoring.

1)
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plan
plan

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Thanks to Connected Stories NEXT Journey Designer, you can define all the stages of the consumer path and how to transition from one stage to another. It is good to set up this journey first so you have a clearer idea of what you need to do.

To see how to set up a sequence see the Journey Designer section.

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Collect, gather or create the needed assets for your campaign sequence as defined in step 1.

Upload these identified assets (videos, images, etc.), that will be used for your story, into the Connected Stories NEXT Asset Gallery.

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Campaign, format and story creation:

1. Add a Campaign: The campaign houses all your interconnected ad units and this is the first piece needed to get startedads. In each Campaign you'll be able to add as many formats and stories as you want;

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To Add and Campain:

Click on "Add campaignImage Added" to start creating your new campaign;
"Name" your campaign so that you will always be able to recognize it;
Select the "Brand" for whom you are creating the campaign. If you don't find it in the list, click on "Add brand" to add a new one which will always be present in your brand's list;
Select the "Industry" to whom belongs your brand;
Select "Media agency" if your brand have one.

/wiki/spaces/CON/pages/525140031In a campaign you can include as many formats as planned. Connected-Stories supports a wide variety of ad formats according to your needs (mobile, desktop, Smart-L, Dynamic Frame...);

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Industry" that your brand best fits into
Enter the amount of "Impressions" you hope to attain
.Add a "Start Date" and an "End Date" of your campaign

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2. Add a Format: The format houses all your stories. In each Format you'll be able to add as many formats and stories as you want;

After the campaign is created, you can double click on the campaign to access the "Format" page. On the left you're able to see the status of the campaign (Scheduled, Live or Expired), start and end date, and the number of impressions. You can also see the Journey-Designer tab above the search bar. In order to create the format, click the " Add" button on the right hand side of the search bar and fill out the necessary information.
After creating the format, you can see it appear on the format page. Now you can click the "Add" button on the right side of the format you just created to create a Story. Double clicking on this story will bring you into the C-S Studio

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3. Add Stories: Stories are the individual ads that you can create and enhance; stories are what users will end up watching. Each story will serve a different purpose at each stage of the consumer journey. Once editing your stories, Connected Stories NEXT offers a variety of widgets that can be added to make stories more dynamic and engaging, .

Click on "Image Added" to create a new story
"Name" your new story
Select the "Placement" that will support your assets
Enter the amount of "Impressions" you hope to attain

To see a more in-depth explanation of how to set up and edit a story visit the Stories section.

To see a complete list of the formats supported by Connected - Stories NEXT and how to set them up visit the Ad Formats section.

2) Anchor
create
create
UPLOAD ASSETS, INPUT WIDGETS AND TRACKERS :

The first step to creating your creative is up to you. You can either: A. Upload your identified assets (videos, images, etc.) that will be used for your story into the Connected Stories NEXT Asset Gallery, or, B. Placing widgets into the creation area. These can be interchangeable because it all depends on how you like to work. You can even combine those two and place one widget then upload its corresponding asset and just do this as you go!
Let your imagination roam free and create your own creative through the use of our widgets and properties tab. Just remember to insert any necessary click-through URL's as you're creating the widgets you wish to utilize the click-through function as this is the easiest way to go about it.
Once you're done creating, you can click outside the creation area to insert any necessary third-party pixels.
In order to check to make sure everything about you creative is function and looking the way you want it to, click "Save" and then click the "Preview"
Now once you're ready for to set this to go live, click the arrow next to the save button and click publish.

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32. Add Stories: Stories are the individual ad units that are created within each ad format and that you connect into a sequence; these ads that you can create and enhance; stories are what users will end up watching. According to the sequence setup, each Each story will serve a different purpose at each stage of the consumer journey. To make stories more dynamic and engagingOnce editing your stories, Connected - Stories NEXT offers a variety of widgets that can be added to them. It is possible to design a widget sequence based on user interactions and add to a story as many widgets as you see fit.

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To see how to setup and edit a story visit the Stories section.

/wiki/spaces/CON/pages/525402185 Just as the Journey Designer is to define the stories' sequence in the consumer journey, the storyboard is a tool that allows you to design a sequence of widgets within a single story. Through the storyboard, you will be able to define how widgets behave within a story according to the users' interactions with them.

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make stories more dynamic and engaging, .

Click on "Image Added" to create a new story
"Name" your new story
Select the "Placement" that will support your assets
Enter the amount of "Impressions" you hope to attain

3) Anchor
strategy
strategy
PLAN YOUR STRATEGY:

After you're done assembling your creative, make sure to SAVE, double check you've saved, and then you can exit the C-S Studio by clicking the "<" in the top left next to the name of the story.
Click on the "Journey-Designer" tab
From here you can refer to the "Journey Designer" portion of our documentation
After finishing creating your campaigns consumer journey, save, publish and then exit back to the format tabImage Added

To see how to set up a sequence see the Journey Designer section.

To learn more on how to use the Storyboard, visit the Storyboard section.

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4) Anchor

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export

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export

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Once you created all your stories within a campaign, C-S platform also allows you to generate ad tags and deliver them to any ad server and/or exchange to easily traffic your new Connected-Stories campaign.

Once your creative is finalized and ready to be trafficked all that is left to do is export the tags.

Connected-Stories provides different exporting options for its units:

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EXPORT TAGS:

Now you're back on the Format page. To export your creatives tags, find your format you wish to export tags for. Then click on the "Tag Export" button found in the middle of the format's bar. Then fill out the necessary macro type, hit save and click the "copy button" to copy the tag

HTML5/JS Tag: traffics stories in a dynamic way. Here Using this tag, you will be able to leverage all the magic of Connected-Stories in terms of both benefit from Connected Stories NEXT widgets and message sequencing;
JavaScript Tag:This ad tag provides a higher level of interaction on the ad unit such as an expandable unit;
VAST/VPAID Tags: These types of exports allow to deliver ad units for compliant Video Players and are only compatible with Video Players. Only used for Preroll and Fullscreen video formats;
MRAID Tag: This type of tag allows to traffic Connected-Stories' interactive used for interactive ads within any kind of mobile app;
Tracking Pixel and Click Command Tag: This type of tag allows to keep track of tracks impressions and clicks for any unsupported third-party redirectredirects.

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Image AddedImage Added

To learn more about generating ad tags see the Ad Export sectionExport section.

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5) Anchor
live
live
CAMPAIGN MONITORING: Real-Time Optimization

Connected - Stories NEXT allows you to effortlessly analyze and optimize your strategy and creativities at any point in time during your campaign. We make data available to you the moment your campaign goes live , so that you can see which formats, stories, and sequences are yielding the best results.

If your campaign is set t go live later, the status of the campaign will be "Schedules". When your campaign goes online, the status in on the Campaign page will be set on to "Live", while once . Once that campaign is over, the status will be changed in changed to "EXPIRED".