Video ad formats are all those ones hosted within a player on the selected publisher's pages.
They can occupy in-stream or out-stream placements.
Video Formats are managed in full redirect via a VPAID tag available in version 2.0 and 3.0; with the adoption of the VAST 4.0, that type of trafficking will also be available.
All video formats are available both in programmatic and reservation and support interactive, dynamic elements, creatives and 3rd-party tracking.
C-S has developed several video formats templates:
Perspective Frame Videos
Smart-L Videos
Dynamic Frame Videos
Split Screen Videos
Panorama Right Videos
Panorama Left Videos
Landscape Right Videos
Landscape Left Videos
Open Frame Videos
U Videos
Dome Videos
Overlay Videos
PERSPECTIVE FRAME VIDEOS
Open Frame video template is the most frequently adopted type across both mobile and desktop. This format can be inserted in both in-stream and out-stream placements.
See Perspective Frame preview here.
Audio specs accepted by Connected-Stories:
Autoplay: Audio OFF
Click to Play: Audio On or Off will depend on publisher/network and the browser where the video ad is running
Trafficking Connected-Stories ad tags:
Full Redirect: Connected-Stories Horizontal Videos can be exported as VPAID tags or MRAID tags (in-app)
SMART-L VIDEOS
Smart-L-Right videos are dynamic formats available both for mobile and desktop. The video starts as a classic horizontal video but when a user hovers its cursor over the video or at a specific timecode, an L-shaped frame appears on the right side and the video moves on the top right corner.
See Smart-L preview here.
The L-shaped area is divided into two sections, a vertical one and a horizontal one.
Vertical Part of the L:
Dimensions: 192x360
Widgets Available: Interactive Gallery, Add to Calendar, Force Touch, Scratch and Reveal, Quiz/Poll, Interactive Cards, CTAs.
Horizontal Part of the L:
Dimensions: 448x108
Widgets Available: Interactive Gallery, Add to Calendar, Force Touch, Scratch and Reveal, Quiz/Poll, Interactive Cards, CTAs.
DYNAMIC FRAME VIDEOS
Dynamic Frame videos starts with the video content occupying the entirety of the ad placement. When the user hovers the cursor on top of the video or at a specific timecode, the content zooms out and gets surrounded by a frame. Interactive widgets can be placed in every part of the frame and as well as on overlay on the vide.
See Dynamic preview here.
The Dynamic Frame area is divided into 4 sections: left, right, top, bottom. Below are the specs:
Top/Bottom Part of the Frame:
Dimensions: 750w x 72h (HiDPI 1500w x 144h)
Widgets Available: Interactive Gallery, Add to Calendar, Force Touch, Scratch and Reveal, Quiz/Poll, Interactive Cards, CTAs.
Left/Right Part of the Frame
Dimensions: 125w x 563h (HiDPI 250w x 1126h)
Widgets Available: Interactive Gallery, Add to Calendar, Force Touch, Scratch and Reveal, Quiz/Poll, Interactive Cards, CTAs.
SPLIT SCREEN VIDEOS
Vertical Splits have a widget area to the left or to the right of the video. This format can be inserted in both in-stream and out-stream placements.
See Split Screen preview here.
PANORAMA RIGHT VIDEOS
Panorama videos allow for a high degree of user engagement as a widget area is well defined wrapping up the video itself without overlaying on top of it. Thus, users can enjoy the content they are watching while interacting with any sort of widget on the right-end side.
See Panorama Right preview here.
PANORAMA LEFT VIDEOS
Panorama videos allow for a high degree of user engagement as a widget area is well defined wrapping up the video itself without overlaying on top of it. Thus, users can enjoy the content they are watching while interacting with any sort of widget on the right-end side.
See Panorama Left preview here.
LANDSCAPE RIGHT VIDEOS
Landscape video template is the most frequently adopted type across both mobile and desktop. This format can be inserted in both in-stream and out-stream placements.
See Landscape Right preview here.
LANDSCAPE LEFT VIDEOS
Landscape video template is the most frequently adopted type across both mobile and desktop. This format can be inserted in both in-stream and out-stream placements.
See Landscape Left preview here.
OPEN FRAME VIDEOS
Open Frame video template is the most frequently adopted type across both mobile and desktop. This format can be inserted in both in-stream and out-stream placements.
See Open Frame preview here.
U VIDEOS
Vertical Splits have a widget area to the left or to the right of the video. This format can be inserted in both in-stream and out-stream placements.
See U preview here.
DOME VIDEOS
Dome videos aim to engage and provide valuable information about the brand throughout the entire duration of the video. With a widget area surrounding the video allowing to add extra info related to the advertiser’s video content, this format increase engagement KPIs both across desktop and mobile environments.
See Dome preview here.
OVERLAY VIDEOS
Overlay Videos support advertisers that do not have video assets but want interactive features within their video placements. A static image, or a series of images, can be assembled to appear like a video. This format can be inserted in both in-stream and out-stream placements.
See Overlay preview here.