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HyperTV's Connected-Stories
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Creating compelling advertising stories presents some challenges. These days, media space is more overcrowded than ever and Distracted Audience must be engaged at the
right time with relevant, engaging and entertaining stories. On top of that, marketers need to face a Fragmented Media Landscape where consumers use different devices to interact with the network. Telling them stories requires narratives that transcend media and devices.
HyperTV's Connected-StoriesTM is the latest generation creative management platform that uses a patented model to assemble interactive and personalized videos.
Connected-Stories is made up of three main components: Creative Studio, Creative Personalization and Analytics.
Through the Creative Studio it is is the first Creative Management Platform that connects brands at every touchpoint of the consumer journey. In our constantly evolving consumer-centric omnichannel model, Advertisers, Creatives, Data and Media Professionals collaborate to bring engaging, informative and relevant video advertising strategies to life, across any screen and through a single hub.
Connected-Stories allows Advertisers, Creatives, Data and Media Professionals to create personalized, data-driven and interactive ads across any channel and screen through 3 main platform component: Archived: C-S Studio, Archived: Journey Designer, and Archived: C-S Analytics.
C-S STUDIO
Through the C-S Studio is possible to assemble any type of creativity and creative format quickly and easily, using the different templates offered by the platform.
To customize the contents of each creative, there are two tools, the storyboard and the journey designer (both present within Creative Personalization ), which allow you to enter rules and conditions based on user behaviour and third-party data.
With the Analytics dashboard, it is possible to measure the performance of the campaign and obtain real-time data on the impact of each individual element of creativity.
All these elements allow each team to obtain the data they need to make informed decisions about creativity, media buying and planning in general.
HyperTV's Connected-StoriesTM is the first solution to use artificial intelligence to build personalized video advertising content across all types of digital media in real time.
Our cloud based system includes:
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Dynamic Stories: After setting up a campaign's sequence and selecting the format, you can begin the personalize your stories.
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Click here to get started with C-S Studio.
JOURNEY DESIGNER
Through the Journey Designer is possible to define and create sequences of video ads based on 1st and 3rd party data.
Click here to get started with the Journey Designer.
C-S ANALYTICS
Through C-S Analytics is easy to analyze all campaign data from user conversions to interactions with every single interactive element at any given time.
Click here to get started with C-S Analytics.
Connected-Stories offers much more than the tools mentioned above. Here a list of the things Connected-Stories offers and a how-to guide for each:
- Interactive Widgets: Here a list of widgets available as overlays for each single ad format and a guide on how to use them.
- Ad Trafficking: C-S platform allows you to generate ad tags and deliver upload them to any ad server and/or exchange DSP to easily traffic your new Connected-Stories' campaign. Supported Ad Tag Types are: HTML5 packagetags, JavaScript tag, VAST2VAST/VPAID url, MRAID and 3RD PARTY TRACKING.To learn more about generating ad tags
- Real-Time Optimization and Machine Learning: Once your flight goes live, Connected-Stories allows you to measure and effortlessly optimize campaigns' traditional KPIs and sequences in real-time, analyzing user interactions with the advertised contents and allowing you to see which formats, stories, placements, and sequences are yielding the best results.
- Analytics Dashboard: Here you can view real-time reports and you can determine your live campaign's performance and effectiveness. The Analytics dashboard is composed of 4 main sections: Impressions and Click Throughs, Engagement and Actions, Reach and Frequency and User Journey.
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SEE ALSO: Introduction to Dynamic Creative Personalization >>
Introduction to Connected-Stories Next